Link Building Agency: Joining the Dots Between SEO and PR

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Link Building Agency: Joining the Dots Between SEO and PR

As a link building agency, we understand the real value of incorporating PR into your SEO strategy. Public relations are an integral part of your off-site optimisation; however, this is usually something that gets overlooked. Improving your site health isn’t just about removing negative back links. In addition, you also need to be generating new, high-quality ones if you want to perform well. 

At VerriBerri, we have helped over 100 clients with their PR and SEO collectively. Our wealth of knowledge in all areas will ensure you get the most out of your website. What’s more, should you wish to develop other areas of your marketing strategy, we can also help with this too! Working with an integrated agency will work wonders when it comes to keeping the process streamlined. 

Below is a list of our core services: 

  1. Search Engine Marketing (SEO & PPC) 
  2. Event Management 
  3. Graphic Design 
  4. Public Relations 
  5. Internal Communications 
  6. Social Media Marketing and Management

Back links are relatively simple in theory. In short, this is essentially when one website refers to another within their content. In other words, they are linking back to another site, hence the name. 

These links are typically generated through digital PR. When a news outlet or magazine shares an article about you or your business, more often than not, they will include an outbound link directly to your website. Not only does this allow their readers to seek more information easily, but it also boosts their SEO too. 

When determining your position on the search engine results page (SERP), Google take a lot of different attributes into consideration. For example, whether or not your site is optimised for mobile viewing. In addition, they also assess you based on their EAT anagram. This stands for expertise, authoritativeness and trustworthiness. 

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As a link building agency, it is our job to seek high-quality exposure opportunities on your behalf. This may be in the form of a press article in a national newspaper or a popular industry magazine. Either way, when back links come via a trusted source, this shows Google that you comply with their EAT criteria. No big-name publication is going to promote you without doing their research and search engines know this. As a result, when these outlets give mention to your business, this reflects positively on your brand. 

Why Organic Linking Is the Best Approach 

As competitive creatures, it’s only natural that you may look into non-organic ways to gain links. Just like you can buy followers on Instagram, you can also purchase back links on the internet. However, as a link building agency expert, we certainly wouldn’t recommend it. 

Google, and other search engines, aren’t stupid. Back links have been an important part of SEO for years and it was only a matter of time before someone tried to find a loophole in the system. As a matter of fact, however, these links can actually do a lot more harm than good. Often, websites used for paid linking are full of gibberish with no authority. This will show as a red flag against your name when it comes to determining your ranking. As a rule of thumb, this should be avoided at all costs. 

Don’t get me wrong, links are certainly a vital part of your strategy. However, it is important you don’t solely depend on these for boosting your ranking. Back links are just one component of a strong SEO strategy. In addition, you also need to take into consideration other factors such as: 

  1. Your site loading speed 
  2. Whether or not your site is optimised for mobile devices
  3.  Meta-descriptions 
  4. Alt tags 
  5. Content (Blogs, landing pages and website copy) 

In addition, having a good SEO value is all good and well, but you also need to ensure that your website is up to scratch too. Search engine optimisation is designed to drive traffic to your site. Whilst it may improve your end user experience slightly, it certainly isn’t going to work miracles on your design. New footfall still needs to be converted into viable sales. 

At VerriBerri, we have an extremely skilled graphic design team who have built numerous websites on behalf of our clients. If you think your site could be in need of a revamp, we can help! 

Working with VerriBerri 

Something our link building agency is never shy in boasting about is our glowing reputation. If there is one thing for certain, our team always goes above and beyond the expectations set for us. This is reflected in our outstanding client testimonials and multi-award-winning status. Just three weeks into the year, we had already won our first of many accolades. This was for ‘Best Marketing & PR agency – UK’ in the 2021 Global Business awards. This proves testament to the unbeatable skill of our team. 

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Many agencies take on new clients without the capacity to do so. As a growing organisation, however, we are always staying ahead of the curve to ensure each brand we work with gets the attention they deserve. What’s more, we are passionate about providing a friendly service. As part of this, we always take our time to fully understand your product or service and your core values. Afterall, you cannot market something you don’t know enough about. 

As a link building agency for over 12 years, we know that there is no one size fits all approach to your marketing. What may work for one of your biggest competitors isn’t necessarily going to work for you and so on. It is for this reason that we produce carefully considered, hand-crafted packages for each of our clients. These take into consideration everything from your target market, right the way through to your brand ethos. When you work with us, no stone is ever left unturned. 

Struggling for time or not sure where to even start? Our link building agency is always at the end of the phone to offer a helping hand, as well as our professional advice. 

To carry on the conversation, call us today on 01376 386 850. Alternatively, click here.