19 Oct Link Building PR Agency: How to build links organically without using black hat tactics
Based in Maldon, Essex, VerriBerri is an established link building PR agency. Day to day, we help our extensive portfolio of clients to boost their visibility, helping them to operate at a fuller capacity. With over 12 years of experience in the field, it’s safe to say that we know a thing or two about successfully generating strong backlinks. If you’re looking for a team to hit the ground running, you’ve certainly come to the right place!
What is a backlink and how does it benefit me?
On the whole, backlinks are one of the easier areas of SEO to wrap your head around. This type of link is typically generated when one website references and connects to another, such as within an online article.
Public relations are one of the most reliable ways to generate these backlinks, without running the risk of causing damage to your site health. Journalists include these within their articles to give their writing more purpose. For example, if a reader wants to know more about your brand, they can quickly locate your website directly from the article. What’s more, external linking is also a great way to boost your SEO, bringing you and your brand even greater value than just the exposure great PR brings.
For those of you who don’t know, SEO (search engine optimisation) is a way for businesses and publications alike to boost their positioning on the search engine results page (SERP). In other words, the more time you spend optimising, the more visible you will be to those searching for your product or service. If you’d like to know more about this marketing technique, just click here. Understanding the fundamentals of SEO will help you to better understand backlinks.
A brief history of building links
Before the invention of the Internet, the Yellow Pages was a popular way to discover new businesses. After experiencing a roaring success with their printed publication, they were quick to diversify when the Internet became popular in the late 90’s. Since then, many competitors have been established, and directories have, quite frankly, become ten a penny.
In the beginning, signing up to any and every directory on Google would generate your website a new backlink. Organisations were quick to notice this trend and soon jumped on the bandwagon. To begin with, advertising your company on these sites was usually free, meaning that these businesses had nothing to lose, but everything to gain.
Google’s algorithm was invented purely so that the platform could differentiate between trustworthy websites and the questionable ones. Of course, in order to keep people using the engine, they need to be able to provide users with the most relevant information. Essentially, their algorithm helps them to dictate this.
With backlinks so readily available, this made Googles job of differentiation near impossible. In a bid to get back on track, they updated their algorithm so that it would only give authority to links that came from industry specific or largely popular directories. As you can imagine, this drastically decreased the number of viable backlinks each website now had.
As time goes on, there have been various attempts of retaliation. For example, businesses began spamming online comment sections with their URL to generate links this way. Despite this, Google continue to patch these loopholes. These days, it can be tricky to generate to generate these links, emphasising the importance of outsourcing this task to a link building PR agency.
Why you should never buy backlinks
As specialist link builders, we know the difference between a positive backlink, and a harmful one. Trust us, just like buying followers on social media, purchasing backlinks to your website is a big no no.
Non-organic linking can have a hugely detrimental effect on both your site health and SEO value. Typically, these links reference back to a website with very little authority, if any. Links to your site generated from unreliable sources can do far more harm than good, so it’s always best to give this a swerve.
As a link building PR agency, it’s our job to help your brand secure quality links for your website. What’s more, we’ll also monitor these as they come in, removing anything that may be damaging. What’s more, if needed, we can also help you to work on your SEO too!
How we’re different and our PR guarantee
At VerriBerri, we pride ourselves on the fact that we’re different. With a huge part of backlinking being all about PR, you need a team you can rely on.
Unlike other agencies, we provide complete security for your investment. We’ll be the first ones to tell you that journalists and publications can be flaky or unreliable. With all the power placed in their hands as to whether or not they publish a story, leads can sometimes be lost. Whereas traditional firms wouldn’t usually replace these, we always deliver what is promised meaning that you don’t have to worry about missing out.
In addition, our link building PR agency has also been awarded many accolades during our time. This paired with our outstanding reputation and countless client testimonials proves testament to our credibility. What’s more, communication is always held as a top priority, meaning that you’ll never be kept out of the loop!
Want to know more about working with VerriBerri?
If you’re keen to get your business performing at its best, marketing is certainly the way forward. In addition to help with link building, PR, and SEO, VerriBerri is also home to teams specialising in…
- Social media marketing and management
- Influencer and affiliate marketing
- Pay per click (PPC)
- Event management
- Graphic design and branding
- Website development
Interested in knowing more about any of the services we’ve mentioned? We’re always happy to chat! To reach a member of our team, just click here! Alternatively, you can also reach our link building PR agency on 01376 386 850.