21 Apr Local Essex Marketing Agency: A Beginners Guide to Content Marketing
At VerriBerri, we are a local Essex marketing agency. Day to day, we produce valuable content materials on behalf of our clients in order to promote their brand. Alongside this, we put a heavy focus on building a consumer relationship. Our efforts aid companies in achieving both long-term success and growth.
During our 12 years within the industry, we have helped companies among all sectors. Our varied experience allows us to generate completely tailored packages for each potential client. No matter the size of your project, we will always operate with your best interests at heart. Afterall, you are not just a customer to us, you are a partner.
What Is Content Marketing?
Content marketing is defined as any online materials that are published and distributed to stimulate desirability for your product or service. In other words, content marketing is used to pique your audiences’ interest, generating curiosity.
Content marketing is considered to be an inbound marketing method. Typically, these are far less invasive than outbound marketing such as cold calls. Inbound marketing is usually more successful and offers a better long-term strategy as it involves nurturing audience relationships.
Types of Content
There are many different types of content you can use to market your brand. You may even be using some of these without knowing it. Our local Essex marketing agency have outlined a few examples:
- Blog Posts
- Infographics / Branded Graphics
- Social Media Posts
- Case Studies / Testimonials
- White Papers
The content marketing world is vast, and the above techniques are just the tip of the iceberg. When you work alongside our local Essex marketing agency, we can advise on the right course of action for you. Further, we can action your strategy and get to work creating your chosen materials.
The Benefits of Content Marketing
- Brand Awareness and Visibility: Like all marketing, sharing content regularly will help you to build your brand awareness. A strong presence online will keep you at the forefront of your audiences’ thoughts.
- Getting Ahead of Your Competitors: As we touched on, content marketing makes your brand more discoverable. For example, a regular, SEO optimised blog will give your website a boost when it comes to how you rank on Google. Being more visible will aid you in getting ahead of others in your market.
- Lead Generation: The more you put out into the world, the higher the chance of the right people seeing your brand. Content marketing will also allow you to tap into new terrain. Naturally, this is going to generate more leads.
Our Advice When It Comes to Creating Your Strategy
Knowing where to start with your marketing is often the hardest hurdle to overcome. The industry is extremely vast and as are your options. Regardless of the route you choose to take, your strategy needs to be well executed. This is vital if you ever want your campaigns to be successful.
To help you on your way, the team have put together a few pieces of advice when it comes creating your strategy…
Keep Your Goals SMART
The acronym SMART is likely one that you have heard before when setting objectives. This stands for specific, measurable, attainable, relevant and time-based. It is thought that the more of these attributes you consider when setting goals, the more successful you will be in reaching targets.
When it comes to constructing your strategy, our local Essex marketing agency highly recommends giving thought to these areas. Well-structured goals are key for keeping communication fluid. Following the SMART system means no messages are lost in translation, allowing your team to stay on the same page. Further, your distance from achieving said goals will allow you to establish whether or not remarketing is needed.
Knowing Your Target Audience
Being relatable is the easiest way to build a relationship with your audience. It is much easier to achieve this, if you know who you are targeting. Unless this is established, your efforts are likely to be wasted. Knowing and understanding what your target segment wants to see will help you to structure your campaigns. Afterall, it is these individuals who we are trying to persuade to make a purchase.
Picking the Right Platforms
As we said above, knowing your customers is vital if you want to sell more. To further this point, it is also important you look into where your consumers are spending their time. This will tell you which platforms are going to be the most lucrative. Are your consumers likely to sit and read a blog? Are they engaging with similar business on Instagram? These are all questions you need to be considering when building your strategy.
Why Should I Work with VerriBerri?
If you are a business owner, it is likely that spare time is something you struggle to find. Unfortunately, content marketing requires a lot of dedication and can be highly demanding. Time-efficiency is one of the biggest benefits of working with VerriBerri. Having helped hundreds of different clients globally, it is safe to say that we know the marketing landscape incredibly well. No matter your business, our local Essex marketing agency is ready to hit the ground running with your bespoke strategy.
Your business is your baby. Understandably, when handing over any element of control to an outside company, you want to know that you are in safe hands. At VerriBerri, our team have over a decade of experience helping clients to build their image. ROI for our clients is a big priority and we are dedicated to supplying amazing results and a high conversion rate. What’s more, we are also a multi-award-winning company!
Multi-skilled marketing firms are hard to come by, especially within the local area. At VerriBerri, we are growing rapidly and with this, our list of services continues to evolve. If required, we are able to offer a complete turn-key service. Moreover, our services are far more affordable than most city agencies.
Contact Our Local Essex Marketing Agency
Interested in knowing more about content marketing? Looking for professional advice on where to take your strategy next? Why not contact our local Essex marketing agency? To get in touch, call the offices on 01376 386 850 or click here!