07 Nov Maldon SEO Agency
Our Maldon SEO agency are a multi-award-winning business that has been running for more than a decade. We work across the entirety of the UK and US; which has allowed us to work with some really interesting and innovative companies through the years. This wealth of knowledge in a range of sectors has left us well geared for helping your business.
So, what is SEO? Unsurprisingly, we get asked this question a lot. We get it, it’s hard to get your head around. That’s why we’re writing this blog. That and because it helps our SEO. The anagram ‘SEO’ stands for search engine optimisation. Essentially, we’re referring to the process and efforts you make to ensure you’re ranking as high as possible when a member of the public types into Google something relating to your business. Without optimising your SEO, it’s likely you’ll appear somewhere. However, you really need to be on the first page for you to ever get a good volume of site traffic.
Why You Need SEO
We all live busy lives and sometimes, we simply don’t have time to scroll through pages of search results to find the information we’re after. It’s for this reason that Google created their algorithm to make sure the more useful information reaches the user first. The past year has been tough, and businesses have taken a battering. This means that you may be suffering financially. With the recession that we’ve been flung into in tow, you still need to be looking into the future and planning for what’s to come. Appearing as one of the first listings will naturally draw more people to your website meaning more custom for you. Something we could all do with right now.
What’s more, if more people are clicking onto your site, that means that less people are using your competitors. If you’re able to optimise your SEO enough that you appear higher than them, this is bound to help you make some vital steps towards the forefront of your industry. This is particularly important if you’re in a flooded market such as the fashion industry.
Combined with the reasons above, our Maldon SEO agency can also help you to gain far more traction with your target market meaning your brand will become more established and recognisable. Not only will this also contribute to more revenue for you, but it can also make way for growth of the business in the future.
What You Can Do to Rank Higher
There are a number of things you or an agency can do on and off your website to improve your ranking. We go into more detail below:
Content creation is something you can do on your website that directly effects your SEO. When writing content such as blogs or landing pages, the likelihood is, you’re going to be covering topics people may use the internet to search for information on. This makes it far easier for Google to pinpoint information and for them to pull out and display to their users. What’s more, this kind of content will help make your website look professional and specialist.
When you Google something, you usually see a small preview of text under each option. This is a meta-description and its purpose is to help draw the reader in. The likelihood is, if the meta-description sounds along the right lines of what you’re searching for, you’re going to click onto that website. Meta-descriptions are an extremely powerful tool when it comes to improving your SEO and website traffic for this reason.
Loading Speed and Mobile Phones
It’s basic, common knowledge that a large majority of searches these days are made from mobile phones. However, you’d be surprised at how many websites still aren’t optimised for this kind of viewing. With lots of other people out there waiting to take your place, you need to be ensuring that your website also has a version for portable device viewing. This is something our Maldon SEO agency can help with if you’re not sure where to start.
As well as this, we’re growing more and more impatient as time goes on. If your website is taking longer to load than your competitors, you’re going to need to do something about it. Otherwise, people will end up boycotting your business and going elsewhere. Research shows that 79% of online shoppers won’t return to a site for e-commerce if they had trouble with the website beforehand.
Social Media Management
Social media management is another factor that can affect your SEO. However, it’s often one that people don’t know about. This is a type of off-site SEO. Referring back to the Google algorithm for a moment, they like to use the anagram ‘EAT’ to assess the quality of your website. This stands for expertise, authoritativeness and trustworthiness. By building up a good following on any social media platform; Google sees this as a good indicator that you have some or all of the EAT attributes.
Back-linking is another type of off-site SEO and simply refers to when another company share a link to your website. Google figures that you must be fairly reliable in order for another business to risk their reputation in sharing you with their audience, hence, your SEO will improve.
Why Choose Us?
There are a number of reasons why you may choose to hire an agency to help with your SEO. It can be quite a tricky process to get correct and one that is time-consuming as well. This being said, the London price tag that comes associated with agencies in the city often puts people off. Our Maldon SEO agency isn’t confined to a London postcode meaning much cheaper rates for our clients, without any compromise on quality.
We’re good at what we do, and we’re not shy in boasting about the awards we’ve won for our hard work. What’s more, we understand that we wouldn’t be where we are without our employees, so their wellness is always our top priority.
Whilst freelancing may be wildly successful for a lot of businesses, it just doesn’t work when you’re handing lots of different clients. Our team of 14 are all under the same roof (in more normal times anyway) meaning you’ll always be able to get in touch with somebody if you have any queries.
If SEO is something, you’re eager to improve; our Maldon SEO agency would be more than happy to get involved in helping. For information, call us on 01376 386 850 or click here to get in touch!