Are you looking for a Maldon SEO agency?
93% of online experiences begin with a search engine; so, it’s imperative that your business is able to get a piece of this pie. However, getting your website to rank well in Google’s search results can be a tricky task. Brands have to tackle the everchanging SEO requirements set by these search engines. Unfortunately, Google has a nasty habit of dropping regular algorithm updates on us. So, it can certainly feel like a never-ending battle!
An endless challenge is not something small business owners want to have to contend with alongside the other demands of their industry and workload. So, in this blog, our Maldon SEO agency explain what SEO is, why it’s important to your brand and how to keep on top of algorithm changes.
What is SEO?
In short, SEO (Search Engine Optimisation) is the ongoing process that brands and businesses go through to improve the quality and quantity of traffic to their website. Website content needs to be written and uploaded a certain way. Furthermore, it must be optimised to ensure that it features high up on the organic (unpaid) search results.
How does it work?
When an internet user types their query into Google; the search engine sends ‘spiders’ out to gather (or crawl) all the information relevant to that query that can be found online. As you can imagine, this results in endless amounts of content being located. So, the information that is returned is then indexed and ranked based on what Google and its spiders deem to be the most valuable and engaging content for the reader. At the end of the day, the search engines need to be efficient to keep those using their platform happy; providing users with useful and accessible information is crucial to their success. The difficulty for brands is that in its mission to be as resourceful as it can, Google is consistently changing what qualifies as valuable content.
Why Should I Be Optimising My Website?
Business leads that come as a result of SEO have a 14.6% average conversion rate in comparison to print advertising, which has a 1.7% average conversion rate. You can see why this marketing method proves popular!
Not only does SEO increase conversion rates:
– It reduces website bounce rates. (This is the rate at which users land on and immediately leave your site)
– It increases the number of engaged users reaching your site.
– It builds trust & credibility.
– And it also improves the readability, quality and user experience on your website.
SEO is an easily measurable and relatively cheap form of marketing; it just requires some time and know-how. This is where our Maldon SEO agency comes in!
Carefully Curated Content
Our inhouse SEO team focus heavily on organic content to get long-term results for our clients’ website. What does this mean? It means, the copy across a site, how it is written, optimised and laid out, is our top priority.
Google has always rewarded websites on their consistency, such as regularly updating a blog page or frequently updating your metatags. However, a large part of Google’s newest algorithm shake included increasing the minimum word count on blogs and being strict on structure.
This means the piece needs to be jam-packed with information but not so wordy that readability suffers. It’s a fine line to tread, but it’s an area that our Maldon SEO agency are well-versed in. Our team are also able to ensure website content and blogs are engaging and include lots of short, snappy sentences and questions. Not forgetting, the inclusion of plenty of keywords…
As we rattle off this extensive list of SEO ‘do’s and don’ts’, it begins to paint a picture of just how time-consuming this task can be. This is why our team of experts are on hand to help.
A comprehensive strategy
What businesses don’t realise is that there are in fact a number of different ways you can improve the SEO of your company’s website; and it doesn’t all have to take place on-site.
The presence of social media accounts linked to your brand all work towards boosting your rankings; Google call this social metrics. The regularity of your posting on platforms like Twitter and Facebook and how much interaction your brand gets accounts for nearly 8% of the weighting when it comes to how your website will be ranked. So, a well-kept social media presence not only works towards better online awareness, but Google will reward you with better website rankings as well!
Similarly, the use of your website’s URL on third party sites bodes well for its reputability. This process is called link-building and can be achieved through featuring in online press articles, for example. If the media or another reputable source are writing about your brand and referencing it with a direct link, not only does it generate direct web traffic but this contributes towards how favourably Google views your brand.
Luckily, our Maldon SEO agency offer the above services too. Our social media team and PR experts are able to work in tandem, under one roof, to produce the best and most optimised result for your site, on your budget.
Contact Us
We could write thousands of words on the intricacies of SEO… but then this blog wouldn’t be an optimal length! However, if this brief insight into the inner workings of optimisation has made you thinking that your website may need some assistance; then look no further!
Our Maldon SEO agency would be more than happy to help. Simply drop us an email or give us a call for a chat about your business and a no-obligation proposal.