14 Jul Marketing Agency Essex
Hi, we’re VerriBerri. We are a multi-award winning PR and marketing agency based in Essex. In 2019 we celebrated our 10th birthday. Originally starting with just our MD Sarah Kauter, VerriBerri has grown to work with organisations all around the world. This is a testament to our staff, past and present.
Our clients range from large international companies to smaller more locally orientated businesses. We help build our clients brand and increase their exposure, with guaranteed results. Marketing and PR is not an expense for your business, it is an investment in your future!
Search engine marketing
Investing in search engine marketing is crucial nowadays. When was the last time you checked page 2 on a Google search? If the answer is a long time, you are not alone. Over 70% of people never scroll past the first page of search engine results. In fact, the first page of a SERP (search engine results page) enjoys 95% of all search traffic. A huge number. Successful SEO is the key that opens the door to appearing on the first page.
Figures released in early 2020 showed that 70-80% of search engine users completely ignore paid search results. To put this into context, paid search results constituted only 6% of clicks on a SERP. The remaining 94% of clicks went to organic search results. Therefore appearing at the top of a search organically is key.
What does an organic result actually mean? Google defines this as ‘A free listing’ in Google Search that appears because it’s relevant to someone’s search terms. Non-organic search results are paid advertisements’. SEO allows for a better ranking, appearing further up the list of results. Over the past few years, Google has made upwards of 500 changes to their SEO algorithm per year. This number of changes can be challenging for a business to keep up with. As a specialist marketing agency, our team at VerriBerri is well versed in current SEO trends. We can help your business rise through the ranks of SERPs to maximise your exposure.
Social media marketing
Another potential market that simply cannot be ignored is social media. Being able to reach millions of potential customers should simply not be overlooked. Each platform has its niche user type and can utilised in a unique way. Your target audience should direct which platforms you prioritise.
Identifying which social media platform is most suited to your product is critical to your marketing success. Does your company produce more visual products with bright colours? Or is it a more professional, service based organisation?
For example, a solicitor is more likely to advertise on LinkedIn than Instagram. Their target audience simply does not use Instagram for work purposes and their business does not rely on aesthetics. So the time invested simply would not provide an adequate return. If the firm were to solely invest their marketing resources on LinkedIn, their return would be significantly higher.
On the other side of the coin, a boutique handbag distributer would see a better return on Instagram than LinkedIn because this platform focuses mainly on images and photos. Therefore it is a more appropriate platform for this business to target for marketing.
Ensuring customers trust your business is a no brainer. Without trust it is almost impossible to build a loyal customer base. From the largest corporation to the smallest local business, building trust is vital. A loss of trust can be devastating, therefore ensuring you have a successful PR campaign can make or break your business.
Increasing awareness is also key. Successful PR can be much more effective than a marketing campaign, however there is some risk involved. Media outlets control the narrative, so you will not have the same control over your exposure as you would with say, a paid advert. However, customers trust media outlets more than paid advertisements, so it is a risk worth taking.
On top of this, mentions on other platforms that do not stem from paid advertisements help your SEO. As previously mentioned, appearing at the top of the SERP provides your business with substantially more exposure. Therefore it is often worth the resources to invest in PR campaigns.
Using marketing techniques in tandem
No single one of these marketing techniques will bring success. But when used together they can considerably increase both the strength of your brand and its ability to reach customers. Through the use of social media marketing you can focus your resources with more precision on your target market. You business also becomes more approachable and relatable. Seeing your business in the same newsfeed as their friends allows you to build trust with your customers. Couple this with a concentrated effort to improve your SEO and your brands exposure will blossom. Seeing your business appear organically at the top of an internet search also builds trust. Using the dual tools of PR and search engine marketing, your business will be able to reach a substantially larger audience than before.
This is where we at VerriBerri can help. Our Essex based marketing agency pride themselves on their knowledge of SEO algorithms. We use programmes like Google Analytics to see how your customers are reaching your website, which pages they are visiting whilst there and provide advice on which pages have the highest bounce rates. Another service that we can offer you is to maintain your social feeds by posting regular content and engaging your followers. We can reply to your followers private messages and keep you in the loop with monthly usage statistics and response rates.
We would love to help you and your business succeed by reaching the largest audience possible. We specialise in making this happen and offer guaranteed results on our work. The only UK marketing agency to do so! If this sounds interesting then get in touch with us at 01376 386 850. Our marketing team will sit down with you and discuss your goals.