Marketing agency for clubs and bars. With thousands of venues around the UK, it can be difficult to make your business stand out. Our marketing team believes that the difference between standing out and blending into the crowd is good PR!
But how exactly can public relations help your club or bar to grow?
Creating Buzz.
Particularly if your club or bar is just opening, public relations can help to hype up your grand opening in order to make it a success! A good PR team should work with you to create a press release that grabs the attention of journalists and can also organise press events. Not only will this create a buzz around your event, it will build up a list of contacts you can use for future events you are hosting and updates to your premises etc.
Brand Recognition.
It’s every business’s dream to have a brand that is instantly recognisable; just like Google or Apple. While we can’t promise you will be as well-known as these huge corporations, we can try!
A PR team will help to create press releases to send to appropriate press contacts so that you can engage with your potential clients and target demographics. Also, by securing media coverage in local and national outlets, you will make your brand visible to your potential customers, thus having them adopt the mind-set that your club or bar is an established and well-respected business with a good reputation in your community.
Crisis Management.
You hear horror stories of fights breaking out at clubs and bars, and if they get particularly nasty, it could lead to your club reputation suffering.
We all know the story of famous nightclub, Fabric, based in Farringdon, London! In the summer of 2016, the nightclub was tarnished by stories of drug-related deaths and was later regarded as having a ‘culture of illegal drugs’. To the disappointment of some, these tragic deaths led to the closure of the club in late 2016.
What if this happened to your club? Using a good marketing agency for clubs and bars could help minimise the damage of stories like these in order to keep your business afloat during this hard time.
Social Media.
Social media marketing is now the most popular form of advertising. If you want to attract, engage and keep customers in today’s market; you’ll have to shake up your social campaigns.
We strongly encourage our hospitality clients to embrace social media marketing to create effective, digitally savvy, promotions. Here’s three social media marketing ideas for your club or bar business.
Video Content & Bar Games
Nothing is more popular than drinking games. Originating from American college life, beer pong has now become a popular drinking shindig and a more than rowdy UK bar trend. While bar games will bring people to your bar; using this for video content will enable you to attract a larger following and successfully capitalise on the trend.
Automated Promotions
If you want to increase your brand awareness and compete with bigger bars and nightclubs; using marketing automation is a great way to reach larger audiences. However, the key is to find a balance between the hard sell and creative posts. A social media marketing campaign can include attention-grabbing hashtags and promote food and drink specials; that keep people returning regularly.
User Generated Content
Utilising user generated content is a sure-fire way for success. If a customer shares a picture of your cocktails on social media; make sure to repost it on your own social media platform. By posting organic posts of your guests having a good time, you’ll create a buzz around your bar; improving your brand perception and general awareness.
Our marketing agency for clubs and bars strategies has long proven their worth. A successful digital marketing campaign helps you reach your targeted customers more efficiently; keeping them coming back for more.
Here at VerriBerri, we pride ourselves on offering bespoke services, including organic SEO and digital PR, with proven success in the hospitality industry.
If you would like more information about our marketing agency for clubs and bars, contact our award-winning team today.