02 Dec Marketing Agency for Small Businesses
Being a marketing agency for small businesses, we’re always excited about seeing companies grow from our work. What’s more, we understand just how difficult it can be to make your mark. There are so many other companies out there and competition can be really tough. By bringing on-board a fellow small business to help, we guarantee results above and beyond your wildest expectations.
As a marketing agency for small businesses, it’s our job to improve your visibility. The end goal of any marketing campaign should always be increased brand recognition. Whether you’re reaching your direct target demographic or the wider public, more people are going to know your name. As humans, we’re conditioned to buy from the brands we’re familiar with or that have been recommended to us. Whilst the internet is a great invention, it has brought to the surface underhand tactics. This means that as consumers, we feel safer with the brands we know. The more you’re able to push your name out there, the more people are going to remember you. Then, they may feel less hesitant when it comes to buying your products.
As we just touched on, people stick to the brands they know. When posting consistently to your social media channels and engaging with the public, they are more likely to form a connection with you. This means they’ll be more inclined to buy your products. For example, there are some people out there who will buy almost every Gucci handbag that is released. This is because they feel left out if they’re not a part of the ‘club’ so to speak. Of course, Gucci are a huge company however, there’s no reason loyalty can’t happen for you too. Even if it may be on a smaller scale to start with. Remember, without your customers, you would have no business.
Another huge benefit to marketing is improving or establishing a reputation for yourself. If people have no knowledge or opinion of your brand, they may go elsewhere. Comparatively, if they’ve heard bad things, they will certainly not buy from you. If you can get your marketing right, this can be really powerful in getting your message across to the audience. First, however, you need to be clear on what vibe it is that you want to give off. For example, if you’re targeting a B2B audience, you may want to appear professional. Therefore, neon colours and using casual language may not appropriate. Similarly, if you’re a children’s brand, bright hues and simple wording will appeal to your audience. Of course, this is completely subjective to who you are as a company.
When people have loyalty to your brand or are more familiar with you, of course this is going to lead to increased sales. Moreover, if they’re confident in your ability from the reputation you have constructed, they’re more likely going to buy from you. Why not bring on board a marketing agency for small businesses so you can ensure maximum ROI?
Where We Suggest Starting
Nothing in business is simple. Just like that, neither is marketing. You have a range of different aspects you can trial and knowing which is best can be tricky. From our expert opinion, here are some marketing techniques we think you should be focussing on first:
Search Engine Optimisation
Starting off with the most complicated, we have SEO. When we Google anything, hundreds of thousands of results appear right before us. Sometimes, even millions. You’d think with this amount of information that we’d be lost for choice. However, this isn’t the case. Regardless of how many results Google throws at us, we almost always choose one of the first options. This is because, Google use their algorithm to pick out websites to suggest to you in order to answer your question. SEO is the process of trying to impress this algorithm in a bid to improve your own ranking.
There are a number of ways you can optimise your website for Google however it can quickly get quite complicated. It’s for this reason that it’s never advisable to attempt your own SEO. In order for you to rank better and get more site traffic, you may want to speak to a marketing agency for small businesses.
Public relations are always a great place to start for every business. Given the pandemic we’re currently in, now more than ever, journalists are interested in hearing from small businesses. What’s more, with all of us on our phones, many people are viewing influencer marketing content. PR is great not only because you reach your direct target demographic but also because you can reach areas you hadn’t thought about targeting too.
When we mention PR to our clients, sometimes they can be hesitant. Unfortunately, it’s hard to promise publicists will publish something when there is every chance, they’ll change their minds. This is why we introduced our PR guarantee. We’d never want any clients to be disappointed in the outcome of our work. Our guarantee ensures that we will always reach the number of leads we promise you. This stops from any nasty surprises along the way.
Ending on the one people are usually most comfortable with – social media. It surrounds us in our everyday lives and quite frankly, it’s hard to avoid. Whether we’re commuting to work, multitasking whilst watching TV or even sitting on the loo, we’re always consumed by social media. It’s constant. Given these facts, you’d be silly not to push your product or service in this way.
When posts get a lot of engagement, the algorithm of each platform pushes them out for more people to see. Alongside this, hashtags are also great for visibility. Despite this seeming relatively straight forward, knowing the best hashtags or how to get engagement is easier said than done.
Social media also has far more advantages to businesses than just being more visible. There are lots of things people forget to consider like encouraging exclusivity which we mentioned earlier. In addition, lots of businesses also use their online presence for customer service. It makes the job of us consumers far easier.
Where You Can Cut Costs
As well as being a full-service agency, we’re also open to you using us as a consultancy. If you’re just wanting some creative direction, we’re always happy to help. We understand that creativity doesn’t always come naturally to people. What’s more, we also understand that sometimes you just hit a wall with your creative flow. Utilising us may save you a lot of stress.
As a small business, it’s likely that your budget may be small. It’s for this reason that we suggest doing some areas of marketing yourself if you feel able to. A good place to start is with social media. Providing you are posting regularly; you should see some growth over a period of time. Although, you will need to consider how difficult it sometimes is to come up with original and engaging content.
If you’d like to give your company the boost it deserves, why not get in touch with our marketing agency for small businesses? We love getting involved in new projects and can’t wait to see you excel. For more information on the work we do, click here to get in touch.