23 Feb Marketing Agency in Chelmsford: The Do’s and The Dont’s
Our marketing agency in Chelmsford have seen many companies make mistakes in our time. Not only have lots of businesses missed the mark but, on occasion, they have even ended up causing offence. Naturally, this is something every brand should want to avoid.
At VerriBerri, we pride ourselves on our impeccable knowledge of the marketing landscape. Our dedicated team are leaders when it comes to knowing what your audience want to see.
Moreover, we’ve also got experience in a vast array of sectors and over a decade of experience. No matter your requirements, our marketing agency in Chelmsford are well geared to give your brand a boost!
Why Marketing and Advertising Are NOT the Same Thing
Everyone knows that the end goal of both marketing and advertising is to make more money. Both techniques aim to put your brand right in front of your target audience and persuade them to buy from you. Of course, this makes it all too easy for the lines between the two to become blurred. However, it is vital you’re aware of the key differences if you’re going to implement an efficient strategy.
Advertising is extremely obvious and gets straight to the point. When we see adverts, the brands intentions are very clear. Meanwhile, marketing acts as a more subtle way to achieve similar results. It works in such a way that people do not realise they are being sold to and instead, builds a relationship. Developing a connection with your audience is more important now than it ever has been. Brands that do not communicate with their customers are likely to become less favourable over time.
Reportedly, 91% of consumers say advertisements are becoming increasingly more intrusive. Moreover, 82% of individuals claim to have closed a webpage due to auto playing video ads. It seems that as time goes on, the average consumer becomes more reluctant to give in to adverts. We may be biased, but we definitely think marketing is the way forward.
Why Your Marketing Shouldn’t Feel Like Marketing
As a marketing agency in Chelmsford, it’s important we keep up to date with what other brands are doing. This can be helpful to draw inspiration from, but also, there is a lot to gain from others successes and failures.
One recent marketing success we’d like to draw your attention to is a campaign created by Weetabix. At the beginning of February, Weetabix shared a Tweet covering a fairly controversial topic. Within the photo, they included a picture of their product with Heinz baked beans on top. Obviously, we’re not condoning actually cooking this recipe, however, we admit, it was pretty epic. The Tweet blew up, reaching people from all over the world. Many popular brands fled to the comments section to feed off of this attention. Subsequently, brand recognition skyrocketed for Weetabix. Not only this, but it also helped make the brand more personable, building a connection between them and their audience. Meanwhile, the people interacting with this post were unaware they were even being marketed to.
In contrast, lets now cover a recent marketing fail that caused a business serious damage. Last year, fast-fashion brand Oh Polly launched a competition. The entries were to come from NHS frontline staff and winners would receive a new outfit and care package from the brand. Ironically, one of the winners was unable to attend the virtual event Oh Polly were hosting due to work commitments. As a result, Oh Polly notified the winner that she was then unable to claim her other prizes. Things spiralled out of control after the individual took to Twitter. Before you know it, rival PrettyLittleThing swooped in to steal the limelight, offering the keyworker a treat. This resulted in a damaged reputation for Oh Polly whilst giving positive press to their competitor.
Hopefully our examples above show just how much power marketing has. More importantly, why it should be well executed and carefully considered.
What to Do If Things Go Wrong
The truth is, brands do make mistakes and sometimes, bad publicity is impossible to avoid. Whilst journalists can help solidify your reputation, they can also rip it to shreds. Unfortunately, this can be hard to recover from.
At our marketing agency in Chelmsford, we also specialise in crisis management. This means that we are able to diffuse situations and use our contacts to stop detrimental stories from hitting the press. Additionally, we help companies pinpoint fragilities in their campaigns. By onboarding a crisis management team, this helps secure your future. If you’ve found yourself in a sticky situation, we can help!
Why You Need Our Marketing Agency in Chelmsford
One of the biggest issues that brands run into is a lack of time. Unfortunately, when it comes to marketing, you’re going to need a lot of it. Whether you’re after influencer marketing, branding, or even website design, these are time-consuming tasks. Furthermore, they require skill, knowledge and experience. With our large team of experts, we’re always able to dedicate the attention your brand deserves.
In addition, one attribute that our clients love is that we are a full-service agency. This means we can offer help to every brand, no matter your needs. With a diverse team, our list of services is extensive. What’s more, you don’t need to worry about juggling multiple contacts. We currently offer the following solutions:
- Social Media Management
- Search Engine Optimisation (SEO)
- Public Relations (PR)
- Event Management
- Graphic Design
Contact Our Marketing Agency in Chelmsford
Whether you like it or not, marketing is an extremely powerful tool for brands to utilise. When a campaign is successful, marketing boasts an array of positives. From better visibility all the way through to a more concrete reputation, it’s important you are investing time here.
If your marketing strategy is an area you are looking to develop, we would love to get involved. With an extensive portfolio and glowing testimonials, we guarantee amazing results! To reach the VerriBerri team, click here.