21 Nov Marketing Agency in Colchester – UK
As a marketing agency in Colchester, we need to be pretty clued up on the ins and outs of consumer behaviour. We also need to know a lot about when the best time to market your product is and how to do it. VerriBerri have worked with a whole range of clients across both the UK and US meaning we’ve had experience in almost every industry. What’s more, we’ve become a multi-award-winning agency along the way.
In addition to this, we’re also a full-service agency. This means we can offer a complete turn-key service for you to keep things simple! The services we offer are as follows:
- Public Relations (PR)
- Crisis Management
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media Management
- Event Management
- Graphic Design
- Business Development
- Photography and Videography
What We Know About Consumer Behaviour
Of course, B2B and B2C markets are going to both adopt different habits when it comes to purchasing. This means that you need to be aware of these differences before putting together your marketing strategy. Naturally, there are going to be some businesses that sit smack bang in the middle of both of these categories. In which case, you’re probably going to need separate marketing strategies that target both audiences.
Our marketing agency in Colchester is a great example of what a B2B organisation looks like. Ultimately, our customer is you. Businesses looking for marketing services. This means that our approach has to match your needs if we’re wanting to succeed.
The main characteristic of B2B consumer behaviour is that they make less emotional purchases. When buying anything, it’s because a need has arisen somewhere within the company for it. For example, if we hire someone new, we have a need for a new computer. This means that as businesses, our purchasing style isn’t usually because we fancy the look of something. Therefore, when marketing your product, you’re probably going to want to take a more practical and knowledgeable approach. It’s is however important to note that you should only do this if it suits the style of your business. Working out how you want your brand to come across is something our marketing agency in Colchester know a lot about. Why not think about outsourcing this work to us?
Additionally, B2B consumers also take longer to purchase than that of the general public. This could be for a number of reasons. Often, there is a hierarchical structure in place amongst lots of businesses. This means, people often have to get approval from a range of decision makers before making purchases. This can slow down the rate at which they buy. As well as this, companies may be conscious of budgets meaning they need to properly evaluate their options before spending money.
Every business needs to make money. This means that their purchasing decisions are often driven and influenced by ROI. Before throwing money at something, they need to be sure that it is necessary and that what they will get back is worth it. For instance, investing in a marketing agency in Colchester will give them a good ROI in terms of boosting their sales and so on.
Now we know what motivates B2B consumers, we can compare this with B2C behaviour. Afterall, if you don’t know why your customers buy, you’ll never know how to sell them more of what you’re offering.
In comparison to B2B, the general public tend to make much more emotional purchases. Their decisions are affected by either social, psychological, physiological or personal factors. These include a basic need as well as other things such as simply wanting something because they’ve been influenced online. Often, lots of purchases are made simply because they make us happy. Not just because we need something.
As well as the above, B2C behaviours often show a lot more impulse when buying. Whether the consumer has been influenced by their peers or driven by a promotional email, their purchases tend to be much less considered. There is also usually only one decision maker. This helps speed things up as well. Despite this, you still need to be aware that some customers will shop around for better deals.
Continuing on, their purchases are driven by short-term desire as opposed to ROI. When buying clothing online for example, we do it because it makes us feel good. As individuals, we more commonly make more non-essential purchases than businesses.
Why You Should Start Now
Given the current state of the economy, you may be wondering why now is a good time to start implementing marketing techniques. Despite the pandemic, now is probably the best time to get ahead of your competitors. Whilst they may not have the budget for a marketing campaign, this doesn’t mean you shouldn’t continue with yours. As well as this, far more people are sat at home with nothing to do. And what do we do when we’re bored? We spend money.
Furthermore, Christmas is just around the corner. This is usually the busiest time of year for a lot of businesses. Regardless, the pandemic has brought a lot of uncertainty surrounding how much money people will be spending this festive season. Lots of people have been hard hit by the lockdown and have far less disposable income. Comparatively, some families are eager to go bigger and better this year. Either way, being proactive and investing in marketing will ensure the best possible outcome for you.
Although there are some areas of marketing that you can do yourselves, bringing on-board a marketing agency in Colchester will save a lot of stress. As well as this, we know exactly what your customers want to see and will react well to. Having the addition of our specialist knowledge makes perfect grounds for a great marketing strategy.
If you’re interested in what we do and would like to know more about how this would fit in with your company, why not get in touch? You can do so by clicking here or ringing the office on 01376 386 850.