25 Aug Marketing agency in Colchester
VerriBerri is a marketing agency in Colchester. We have you covered as your one stop shop when it comes to giving your business the upgrade it needs. As a multi-award-winning firm with 12 years’ experience, we are experts in all thing’s PR and marketing. We offer a variety of services, from giving your social media the ‘glow up’ it deserves to updating your branding.
2020 brought unprecedented times as Covid-19 changed the world as we knew it. Globally, we are still facing ongoing challenges presented to us by the pandemic and, for many businesses, these events completely changed the rhythm of office life. If your business looks different after the many lockdowns, it may be time you invest in your digital marketing strategy.
How the Covid-19 Pandemic Caused a Shift in Consumer Behaviour
During 2020, there was a huge shift in consumer behaviour. In the March, ‘Stay at home’ was plastered across the UK. With restrictions on physical movement in place, consumers were forced to go online for their purchases. In addition, with a sharp increase in remote working, the amount of people actively using social media in 2020 increased from 3.48 to 3.96 billion.
With more consumers using social media platforms, traditional marketing became near redundant. Online methods have, of course, been used by businesses for over 20 years. However, the pandemic only emphasised just how important these techniques were. As a marketing agency in Colchester, we specialise in upgrading your social media platforms and have worked first-hand with clients during these unprecedented times.
How the Pandemic Changed Marketing
As a marketing agency in Colchester, we’ve seen many companies making dramatic changes to their strategies throughout the pandemic. The worldwide lockdowns meant that both businesses and marketers have had to rethink and adapt.
The ongoing pandemic has meant that more businesses have changed their marketing strategy to suit consumer needs. At VerriBerri we have an expert team who can create an elite marketing strategy for your company.
Benefits of Good Marketing
As a marketing agency in Colchester, we have seen the first-hand benefits of having a strong strategy. Some of these include:
- Sales – Marketing is one of the best ways to boost sales and of course, this is what every business wants. Providing your campaigns are running smoothly, this will attract new customers in addition to boosting your customer loyalty.
- Reputation – Solid marketing helps to boost company reputation through building credibility and trust among your audience. Relating to your consumers is important and this will help with customer retention in the long run.
- Getting Ahead – Marketing acts as a voice for your company and enables you to make noise within your industry. This will help you to get ahead of your fellow customers, bringing you to the forefront of your sector.
What we can do for you
As marketing specialists, we can help you create the best strategy for your business. Our team are never in short supply of fresh ideas to apply to your campaigns. What’s more, as an integrated agency, we keep communication streamlined, ensuring the process is as stress-free for you as possible.
Graphic design is a vital element of every business. This is what makes your brand recognisable. At VerriBerri, our team are ready and waiting to bring your visions to life. We are passionate about creating design that shines a light on your business and reflects your company’s core values. As multi-skilled individuals, we can help with everything, from logos and web development, right the way through to leaflets.
Search Engine Marketing (SEM)
Search engine optimisation (SEO) and pay per click (PPC) are no simple affair. In basic terms, SEO is a way of modifying your website to better appeal to Google’s algorithm. In doing so, we can get you ranking higher under searches that relate to your company. PPC, on the other hand, is a way to non-organically improve your ranking on the SERP. As simple as this might sound, however, it is far from it.
Although you will need to hire SEM specialists to help with this area, the ROI is most definitely worth it. When executed correctly, search engine marketing can be incredibility lucrative. As professionals in this area, we can help you decipher the best route for your business.
Everyone loves a celebration and there is no better way to gain exposure than through hosting an event. Whether you’re opening a new store, launching a new product, or looking to arrange your annual conference, our team can help!
At VerriBerri we take the stress out of event management. Our elite team are always bursting at the seams with unique ideas. We’re ready to help you plan a night to remember!
Public Relations (PR)
When it comes to PR, this can be an amazing chance to build exposure around your brand. Without help from a PR firm, however, it’s likely you’re going to struggle to gain traction with your campaigns. We’re not saying a PR agency is compulsory to generate great results, but they certainly do help!
We have a renowned PR team here at VerriBerri who guarantee a set number of leads to all clients who come on board with us. We can provide amazing, unique opportunities for your business, helping you to bridge the gap between your brand and your audience.
There’s no denying the popularity of social media and providing you choose the correct platforms, working on your online presence can work wonders for your brand. That’s not to say, however, that marketing yourselves here is easy.
The truth is, social media marketing takes time, dedication, and a bucket load of creativity. If you’re running short on any of those things, you’re likely going to find a lot of value in hiring a marketing in agency in Colchester.
Need a boost after the pandemic? We have got you covered! At VerriBerri, we are passionate about helping you get back on your feet after such a tricky year.