14 Apr Marketing Agency In Essex UK
What Constitutes A Marketing Agency In Essex?
‘Marketing agency’ can be an intimidating term to come across on the internet. Perhaps you’re a business that needs some marketing yourself, you just don’t know what. What exactly does a marketing agency do? How much do they do? What comes under marketing? These are all questions put to our particular marketing agency in Essex on a daily basis. The truth of the matter is that most marketing agencies do lots. It’s hard to neatly sum up in a sentence or two what a marketing agency does; such is the extensive nature of their services.
Here at VerriBerri, we are a fully in-house, integrated marketing agency operating under one roof. Our teams are in constant communication and collaboration with one another. This makes it an incredibly creative and stimulating environment to work within. We put together this blog to explain just what is an agency like us does! Enjoy!
This is the subsection of marketing that has seen the biggest increase in importance over the past few years. With its ever-changing trends and fast-paced algorithms; keeping abreast of all that goes on within the various leading social media platforms is a full-time job. The difficulty with social media that many people don’t understand, is that it’s not about just getting that one viral tweet or Instagram post. Success on social media stems from consistency and hard graft.
Outwardly, it’s one of the most glamourous marketing avenues, however in reality, it requires real discipline to be successful with. A marketing agency in Essex will usually have a specialist social media manager who looks after social media accounts. This involves often creating the content, scheduling this, and researching and constantly adapting strategy in line with updates made by the platforms.
Content & SEO
The old faithful of any marketing agency is their content department and the copywriters therein. Copy writers have been doing their thing since before the dinosaurs, creating content for virtually every form of media. Content creators write blogs, advertising campaigns, articles and much, much more.
Content departments of marketing agencies the world over have had to make room on their desks for some relative newcomers; SEO specialists. This method works well with content because content creators are able to angle their content with SEO purposes in mind. SEO (Search Engine Optimisation) is all about getting that fabulous content that has been written actually seen! Increasingly the two distinct roles of content creator and SEO specialist are merging into one expert role.
Any marketing agency in Essex that’s worth your time should be able to show demonstrable examples of both style of content and SEO results at the drop of a hat. Writing engaging copy that delivers on both interest-value and SEO-value is something that takes a great deal of refinement.
Then we come to the department laden with flair and bursting with inspirational ideas. The graphic design team is obviously the closest a marketing agency comes to a full-on artist. We’d argue our graphic design team are artists in their own right! Graphic design departments pool together the ideas of the content department, the campaigns and frameworks of the PR department and the trends of the social media department before putting their own individual stylistic stamp on things to create something graphics that are perfect for the client.
Here at our marketing agency in Essex; we have a thriving young graphic design department who are more often than not at the heart of the action!
This one may prove a little contentious as there’s a fairly militant camp who claim that PR is a completely separate thing from marketing, and they will very much die on that hill. We concede that PR is very much its own thing; however we also believe that it very much has its place within a marketing strategy. We also believe that a company or business sees best ROI when all of these marketing strategies we’ve mentioned are used in conjunction with one another.
A PR team is used to secure a brand exposure in publications (both print and online). Their job is often filled with back-and-forth conversations between client and journalist and it’s an often-frustrating role. One thing’s for certain, they know how to write and they know how to secure those leads.
Unlike content creators, PR executives have the skill of writing to briefs, of working within parameters and guidelines whilst still conveying the tone and personality of the brand or business they’re representing. This is no easy skill. Many people think they can survive the world of PR. Few stick it out and survive, fewer still thrive.
Something people often forget about when it comes to marketing agencies is their ability to help with business development. Agencies can come into businesses, evaluate your current processes and forecasts, and devise a strategy to help your business grow going forward. This could be something as simple as ascertaining what marketing is right for your business. Or it could be looking more in-depth at your methods of working, your productivity and potential stumbling blocks preventing your company from moving forward. The business development department are also expert at gauging the tier of help you need moving forward and will tailor make a package specifically for your business.
Contact our Marketing agency in Essex
There you have it! You now know in a little more detail the ins and outs of a marketing agency – or at least ours! Marketing agencies aren’t the one-trick ponies that people often purport them to be. They’re multi-faceted, multi-disciplined arenas of creativity that are very rarely replicated elsewhere. So, if you’d like to find out more about our marketing agency in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. It would be great to have a chat in person or over the phone about how we could help your business tackle hitherto unexplored avenues! We can’t wait to hear from you!