Marketing Company in Essex

Essex marketing office

Marketing Company in Essex

Being a marketing company in Essex, we have worked with a whole range of companies in every industry. With over a decade’s worth of experience, we are confident in our delivery and results. With our services ranging all the way from SEO and PPC through to PR and social media, we can cover all bases of your marketing strategy.

What You Can Do Yourself

Having been a small company once ourselves, we know that things aren’t always as simple as outsourcing to an agency. In fact, even much bigger companies may not have a budget that allows for this. Although an agency is more experienced and the results are more consistent, that doesn’t mean you’re helpless! Let’s take a look at the aspects of marketing you could do yourself.

Social Media Management

Our marketing company in Essex often see businesses tackling their own social media. Usually people feel comfortable in this area purely because we do it every day for ourselves anyway. Whether you’re an avid Instagram poster or just a casual Facebook scroller, social media plays a part in all of our lives. 

The main tip I would give when looking to manage this area yourselves is to really spend some time looking into your target market and the demographics of some of the social platforms. Study this and really get to know what sort of content suits each social channel. Once you have done this, spend some time brainstorming ideas on what to post and which angle you want to take. Do you want to be professional and corporate or do you want to appear friendly and fun? Maybe even a mixture of the two! Once you have done this research, this is where the bulk of the work starts. Set up your profile and get cracking. 

SEO

Although quite technical, if you can get your head around SEO, this is something you can potentially do yourselves. When improving your search engine optimization, the main thing you need to be aware of and consider is Google’s algorithm. Unfortunately for you, this is something you will need to keep up to date with on a regular basis. This can be very time-consuming purely because Google is always updating and changing it along the way. Once you are aware of the criteria, executing this is your next step. 

Having said this, our marketing company in Essex has seen many failed attempts at SEO and sometimes it can do a lot of damage. If you’re not sure on how SEO works, you may find it easier to outsource this work to a company like ourselves. 

Content Creation

In terms of content creation, we are looking quite specifically at Google and blogs. Over the years, blogs are something that have cropped up and become popular on many company websites. The reason for this is it helps your SEO. Content creation allows you to answer questions that people may type into the search engine. Google can then pull this information and when this happens, your ranking on the SERP will improve. 

Content Creation

In terms of content creation, we are looking quite specifically at Google and blogs. Over the years, blogs are something that have cropped up and become popular on many company websites. The reason for this is it helps your SEO. Content creation allows you to answer questions that people may type into the search engine. Google can then pull this information and when this happens, your ranking on the SERP will improve. 

If you have someone creative within your team, it may be worth exploring the option of having them write your content. There is a lot of time and dedication involved, especially with a minimum word count of 1,000. This being said, you certainly can write these if you have the time and are articulate. 

Design

Considering things like business cards, logos, and website design specifically; this could also be an area you can cut costs. Although most businesses do get design agencies involved in this process, there is nothing stopping you from doing this yourself if you have a design background. When thinking about where to start, consider your target audience, the message you want to get across to your customers and how you’re going to execute this.  

If Time is Short…

Of course, it would be silly for us not to mention that we’re here too! If time is short, we are happy to help with any of your marketing needs. We tailor all of our marketing strategies specifically to the individual company. This means we can work alongside your in-house teams if there are only particular areas you need assistance with. What’s more, we can also act purely as a consultancy for you. Offering advice as and where you need it and helping to guide you through the processes. 

By outsourcing your workload to a marketing company in Essex, we are always just at the end of the phone. One of the most common problems we find our clients have is when battling maternity, sick and annual leave when relying solely on their own staff to carry out their marketing. By using our agency, this isn’t something you’ll ever need to worry about. 

Going further, we can even take a white-label approach when it comes to marketing so that nobody knows this area of your business is outsourced. 

Case Study

To tempt you even more, let’s discuss one of our many campaigns we are proud of. We were approached by a fragrance brand who were wanting to promote their JoJo Siwa collaboration. Their main aim was to build up excitement around this new launch and to get it the attention it deserved. Thus, boosting sales. 

Our main strategy was to assist with their PR, social media management and design. Once this was laid out, we were able to get to work on boosting this product. Through our hard efforts, we managed to consistently boost their Instagram following by 30% each month and subsequently, we doubled their engagement within the first month. 

Although PR can be slightly hit and miss sometimes, it was wildly successful for this company. We managed to secure seven articles in an average month. A number that is quite staggering. What’s more, we also helped to create graphics and images for their Instagram which subsequently boosted their engagement astronomically. 

Contact Us

If the help of marketing company in Essex is something that appeals to you, we would love to discuss this further. For a free proposal, please get in touch today by clicking here or calling on 01376 386 850.