Marketing company

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Marketing company

Mixing Things Up With A Marketing Company

Many businesses will often seek out a marketing company when some sort of change is needed. Whether that’s a change to your website, social media, or just general marketing efforts; well-implemented change can have exceptional results. There’s no shame in feeling that your website or marketing is a bit bland or outdated. All it takes is a little creativity and innovation to shift your brand out of this funk.

The team here at VerriBerri, a leading PR and marketing company based in Essex, have put together this helpful blog. Keep reading to learn about the variety of creative ways you can attract even more customers to your business!

Aim To Widen Your Audience

Targeting a singular, even niche, audience, and focusing your marketing efforts on them can be very beneficial. This does, of course, depend on the brand/business in question, but confidently and successfully targeting a singular audience can have a great pay off. That being said, when doing this, you do run the risk of limiting yourself. You may have started out with one particular demographic in mind. But there’s no reason why you shouldn’t re-evaluate this decision further down the line.

There is a fun way our marketing company suggests you can experiment with this. Choose an audience that would never normally be associated with your business or services. This is where you would normally identify the reasons why you wouldn’t market to this audience. Instead, you should consider how this audience could work in a successful marketing strategy. Approaching your marketing with this more abstract approach will provide you with one of two good things. You might discover an entirely new audience to market your business or services to. Alternatively, you will gain a better understanding of why your existing marketing works. As well as, the areas in which it doesn’t.

Cater To The Impatient Public

How does your website look? Is it filled to the brim with chunky paragraphs of information? A lot of websites tend to be in order to pack the site with key phrases. Or else to simply ensure all the necessary information is available to read. The problem is, the general public are famously impatient. Whilst there’s no doubt that the vast majority of your site’s visitors can read these blocks of text, whether they want to is a different story.

It may sound like we’re painting the general public as lazy, but that’s not the case. With over a billion websites online, people have come to expect a certain quality in their preferred sites. They want information presented in an easily digestible, more interactive way. Infographics are the easiest, most professional-looking way you can do this. They allow you to present your services, testimonials, relevant data, and virtually any kind of information, in a way that any site visitor will find appealing and refreshing.

Infographics can seem exceptionally daunting. But you don’t need a degree in graphic design, or a complex program like Photoshop in order to produce them. There are plenty of platforms that provide infographic templates, such as Canva. Regardless, many are still intimidated by the prospect of designing their own infographics. In this case, you should outsource the job to the design team at a good marketing company, like VerriBerri. Our design team would be delighted to create some beautiful infographics on your behalf! 

Let The Public Compete For Your Affections

Okay, that subheading is admittedly a little misleading. But our point still stands: a user/customer competition is an excellent form of marketing. Your various social media platforms will be most useful when it comes to organising a competition. In fact, it’s more than likely that the entire competition will operate through social media. This means it’s vital that your social media is in ship shape before the competition is up and running. At its core, social media is all about sharing content – making it the perfect place for your competition to take place. And if some sort of winning incentive is promised, sharing is inevitable. Even the smallest of prizes is likely to get people involved.

When organising a competition, you will want your business to come across as relatable in order for more people to get involved. One of the best ways you can do this is to inject some humour into the competition. A little self-deprecating humour, as we all know, is an excellent way to come across as empathetic, and simply human. And when it comes to a business, which many automatically assume to be exploitative to some degree, humour can really help. If you look at the social media of the majority of big name brands, you will find that they rarely take themselves too seriously. A marketing company can help you to bridge the gap between your business and your customers with a competition. If you need assistance in brainstorming and implementing a competition that will bring your business to the forefront of the public’s mind; VerriBerri can help!

How VerriBerri Can Refresh Your Marketing

Here at VerriBerri, we offer multiple services which can help your business be more creative in it’s marketing efforts. Don’t hesitate to get in touch with our marketing company if any of the below sounds beneficial to you:

Let’s get the most dull service out of the way first. SEO. Or Search Engine Optimization, in other words. This involves identifying all the keywords and phrases which should be tracked and utilized in order for your website to rank higher on the SERPs (Search Engine Results Pages). It’s essential to consistently use and track your keywords to ensure they’re having the intended effect. However, this is an arduous process, and one that many companies choose to outsource. Our team of professionals can certainly promise to raise your SEO ranking.

Another service we provide – Content Creation – ties into SEO nicely. A weekly blog post will be incredibly beneficial, as you can fill them to the brim with keywords and phrases. You can also provide your customers/audience with industry insights that they may not be able to find anywhere else.

Finally, something we touched on earlier: Graphic Design. Whilst we maintain that you don’t strictly need a graphic designer in order to create quality infographics, it certainly helps. But a graphic designer can be utilised far beyond infographics. Our team of graphic designers can help to define your style, or even rebrand you with something entirely new!

It’s important to occasionally update your business’ outward-facing facets in order to keep your customers interested. Many business owners don’t know exactly how to go about doing this, whereas others simply don’t have the time. This is where VerriBerri can help! Get in touch with our marketing company today on 01376 386 850.