25 Jun Marketing for Hospitality Venues
At VerriBerri, we are experts when it comes to marketing for hospitality venues. During our 12 years of operation, we have worked alongside many a business within this industry. These range from gym franchises and travel consultants, right the way through to drinks brands and restaurant chains. Wherever it is that you place within this sector, we can help!
It’s no secret that the lifestyle industry has been one of the hardest hit sectors by the pandemic. 2020 was an unpredictable year to say the least and one that saw the closure of all hospitality for a number of months. Not to mention then being flung into a recession on top of this. Now things are beginning to reopen, you may be desperate to get your business back on the map. If this is the case, you need marketing!
The Benefits of Marketing
- Brand Recognition
- Better Establishment Within Your Market
- Improved Reputation
- Customer Retention and Loyalty
- Lead generation
Where to Start….
Whether your current marketing strategy needs a revamp, or you’re starting from scratch, the entire process can feel daunting. This is especially true if your knowledge surrounding marketing for hospitality venues is limited. In theory, the more time you put into marketing, the better results you are going to receive, right? Whilst this may seem logical and time is certainly an important factor, what’s more vital is that you are utilising the right channels. This is where we come in!
As experts, it is our job to help you strategize your approach to marketing. To build a strong strategy, you need to understand consumers. More importantly, you need to know who your audience really are. Once this is established, our team will then get to work on creating a completely tailored marketing plan.
Below is a run-down of our services:
Branding and Graphic Design
Branding is the basis of all good marketing campaigns. You can’t expect someone else to know who you are if you’re not sure yourselves. Your image plays an important factor in a consumer’s decision to support your business or go elsewhere. In order to have a lucrative campaign, this area needs to be up to scratch first.
At VerriBerri, we a team of experts dedicated to graphic design. Not only are they able to help with branding/rebranding (if this is something you need), but they can also assist with a mixture of other things too. From creating graphics for your social media, to website development and packing design.
Social Media Management (SMM)
Lots of people hear of SMM and mistake this for being a walk in the park. Whilst it’s certainly one of the easier areas of marketing to get to grips with, it’s still a taxing task, nonetheless. From creating the actual content, to engaging with your followers and learning the algorithms, this isn’t something you want to be adding to your plate. Trust us.
As an agency, it is our job to know where your consumers spend their time. Once we know more about you, we are able to offer advice on the best platforms to be targeting. It’s all very well putting content out into the world, but you need it to land in the laps of the right people. Our efforts will help you to boost the reach of your brand, helping you to establish better recognition within the industry.
Public Relations (PR)
Like all marketing for hospitality venues, PR is about managing how the public perceive your brand. In such a saturated market, making a good impression is vital if you want to stand a chance competing. This technique is all about building the relationship you have with your audience. This can be done through press releases and articles, influencer marketing, or even appearances on TV, radio, and podcasts.
When it comes to securing press opportunities, it’s a lot about who you know. Realistically, if you go into this without existing connections, you’re going to struggle. What’s more, you’re also going to pay for the privilege. As an established agency, the majority of the press we generate for our clients is completely free. There’s no question about it, working with a professional firm will save you time and money.
Search Engine Marketing (SEM)
When doing your research surrounding marketing for hospitality venues, it’s likely you stumbled across SEM in your travels. For those of you who don’t know, this technique aims to improve the footfall on your site. There are two ways you can do this – organically through search engine optimisation (SEO), or non-organically, through pay per click (PPC.)
In order to make the most out of SEM, you need to be able to think technically. This is easily one of the hardest areas of marketing. As an agency, we will carry out both on-site and off-site optimisation to improve your reach on the search engine result page (SERP.) In addition, should you go down the PPC route, we can also implement these campaigns and manage budgets so that you don’t have to!
Depending on where you place within the hospitality industry, events may have been a vital clog in your business model before COVID hit. If this is the case, it’s likely you’re eager to get back to it, now we are able to. Not sure where to start?
As anyone who’s ever run an event before will tell you, it’s certainly not a straightforward task. Not only do you need to secure the right location, but you then need to ensure the right people are there to see it too. If this is something you’re struggling for time on, our marketing experts would be happy to help!
Get In Touch!
Whichever way you look at it, marketing for hospitality venues is no easy feat. Not only does it take time and dedication, but also a lot of knowledge and contacts too. All things you may be lacking in.Finding things all a bit of a struggle? Why not consider collaborating with an agency? Our experts would love to discuss how we can help you to stabilise after a tricky few years. To contact a member of the team, click here!