04 Aug Marketing for Pet Brands
When it comes to marketing for pet brands, now couldn’t be a better time to get started. It’s no secret that the pandemic has spiralled almost everyone’s desire to own an animal. What’s more, this trend has only continued into 2021, regardless of the hefty lockdown price bump. Quite frankly, pet brands would be silly not to use this time to their advantage. Investing in your marketing strategy now could just be the best business move you ever make.
To give you a bit of background into who we are, VerriBerri are a multi-award-winning marketing and PR agency. We help organisations from all over the world to boost their brand recognition. During our 12 years within this industry, we have built an outstanding reputation. When you work with us, you can be rest assured that we will go above and beyond. For our expert advice on marketing for pet brands, keep reading!
What to Consider When Formulating Your Strategy
Your strategy is a vital clog in every successful marketing campaign, so it’s important you don’t rush this step of the process. This is what gives your team direction and keeps everyone on the same page. Without a strategy, your approach isn’t going to be anywhere near as efficient as it could be.
One of the first things you need to review is your brand alignment. Although a rather extreme example, it would be pointless for you to focus on securing a spot in a construction publication, for instance. You also need to take into account your core values and beliefs as an organisation.
Secondly, you then need to consider your audience and who it is that you’re targeting. This is the perfect time to conduct some customer research to give you a more up to date outlook on the market. Key questions you need to be asking are:
- Where do they spend their time?
- What content do they engage with best?
Believe it or not, there is a lot to be learnt from others in your industry. Whilst carrying out your research into consumers, it may be worthwhile for you to also take a look at your competitors. Think about what they are doing to promote their product/service. Does this work well? In addition to giving you some inspiration, this will also tell you what to avoid doing.
Finally, you then need to consider what it is that you can actually afford. There’s no point formulating all these big ideas if you don’t have the funds to support them. This is where many businesses find outsourcing to an agency helpful. We can help you manage your budget and will give you advice on how to get the best ROI. What’s more, when you work with VerriBerri, as a full-service agency, there is always scope to evolve your strategy down the line.
Making the Most Out of Online Platforms
When it comes to marketing for pet brands, social media is the way to go first and foremost. Not only will this help you to build a relationship with your audience, but it will also help you to encourage brand loyalty too. What’s more, if you operate globally, this is going to help you reach an incredibly wide audience.
Although this is one of the easier areas of marketing to manage, it’s important you don’t underestimate how taxing this task can be. This process goes much further than just creating and distributing content. It also requires real creativity and interaction with your followers. A lack of time is often why many people reach out to professionals.
Improving Your Discoverability on Google
In addition to social media, search engine marketing (SEM) is also going to be incredibly lucrative. Under this umbrella term comes search engine optimisation (SEO) and pay per click (PPC.) In short, these techniques are used to drive traffic to your website. SEM as a whole is a great way to make you more discoverable to both new and existing consumers.
When it comes to SEO, this is a technique you will most definitely need a professionals help with. It’s never advisable to attempt this without prior knowledge and experience. Your site health is fragile, and damage can be hard to reverse. Similarly, businesses often like to work with agencies on their PPC campaigns too, as we are able to help with managing budgets.
Boosting Public Perception Through PR
Finally, we come to PR. For many, this area is actually much broader than you may at first think. Whilst press is a huge part of public relations, this technique also encompasses influencer marketing too. These approaches are both great when it comes to their reach and driving footfall to your site. Not to mention, PR also helps you to manage how the public perceive your brand too.
When it comes to press specifically, it’s all about who you know. Without contacts in the journalism field, you’re going to struggle gaining any traction. What’s more, when you work with an agency, this is often far more cost-effective too! At VerriBerri, we offer a guarantee to all our PR clients. This means better security for your investment. You can read more about this here.
Why You Should Work with VerriBerri
At VerriBerri, company culture is an incredibly important factor. Being in such a creative industry brings a need for collaboration and this is something we actively encourage within our team. Constant brainstorming means we are always able to live up to our tagline – fresh ideas are in constant supply! What’s more, with all of our staff under one roof, we are able to create rounded campaigns to ensure the highest ROI for you.
Additionally, we work hard to ensure marketing for pet brands is accessible for businesses at every stage of their lifecycle. London agencies charge London prices. When you choose to work with VerriBerri, however, we are able to offer affordability, without taking a dip in quality.