09 Aug Marketing Management: Finding the Right Direction for Your Brand
When it comes to marketing management, we know a thing or two about helping brands find the right direction for their campaigns. In fact, we have over 12 years of experience doing just this! Our team work around the clock to help businesses perform at a fuller capacity. What’s more, our portfolio is fully inclusive of every sector and organisations from all around the world.
Looking for a team who can provide expert advice, build campaigns, and get to work on implementation? We’re your people!
What Is Marketing and How Does It Differ from Advertisement?
Before we dive too deep, let’s make sure we’re all on the same page. Marketing and advertising are NOT the same thing – trust us!
I mean, we can see where the confusion comes in. Admittedly, both techniques are a form of promotion used to boost sales. It helps to think of marketing as an incognito version of advertisement, however.
When we’re exposed to adverts, we know we’re being sold too, right? These are often hard to avoid and fairly invasive too. Comparatively, marketing is designed to be more subtle and helps you to construct a longer-term strategy. This technique works by building a relationship first, in turn, boosting your conversion rate. Really, this approach is better for those of you who are focussed on generating brand loyalty rather than a making quick sale.
Traditional Vs Digital Marketing
As specialists in marketing management for over a decade, we have seen a massive shift in the landscape since the internet was first invented. Conventional methods really have taken a back seat as digital marketing came to fruition. And for good reason.
Now, don’t get me wrong, traditional marketing can still be incredibly lucrative for some. Billboards and posters are still used by many brands today. Digital methods, however, provide a much better ROI with far lower upfront costs.
In addition, this approach can also help you to reach consumers from all over the world. The internet is a great place for bringing people together, and when used for marketing, it does just this. Perfect if you’re a global company!
What We Specialise In
Now we’ve discussed what marketing is and why your strategy needs to go digital, lets discuss your options. Each of the services detailed below are key areas that the VerriBerri team specialise in. We can help you with…
Search Engine Marketing
For those of you who are unfamiliar with search engine marketing, this umbrella term embodies two different techniques – SEO and PPC. You can read more about these here.
Take it from the experts when we say, search engine marketing is no task for the inexperienced. Despite there being some cost involved with implementing this technique, the ROI is most definitely worth it. When you enlist our help with PPC, we will help you to manage and allocate your budget. In addition, when you work with us on your SEO, we will help you carry out both on-site and off-site optimisation too.
Social Media Management
Social media is easily one of the most popular forms of marketing that we offer. In fact, it’s reported that over 60% of all businesses use this as a way of promotion. This technique allows organisations to build exclusivity, start conversations and encourage trust among their audience.
At VerriBerri, we have an entire department dedicated to growing your social channels. When you work with us, our team are happy to take full responsibility for the management of your platforms. As part of our service, we will create and distribute content that is sure to grab the attention of your audience. In addition, we will also spend time interacting with your consumers, building your reputation as we go.
Public Relations and Crisis Communications
Looking to perfect how the public perceive your brand? PR is the way to go!
For those of you who don’t know, this area involves more than just securing features in the press. Additionally, our experts can also help with influencer or affiliate marketing, as well as seeking opportunities to appear on the TV, radio or within podcasts. What’s more, our team are also always on standby to help in a crisis.
Our PR department features some incredibly strong writers and passionate conversationalists – two vital characteristics. As the team behind your project, it’s our job to pitch to journalists and liaise with influencers. Furthermore, we will also help you by writing articles too.
Before you kickstart any marketing campaign, it’s vital your image is up to scratch. Afterall, your branding is the distinguishing factor between you and your fellow competitors.
At VerriBerri, our talented graphic designers can help with a range of things. From branding and creating graphics for your socials, right the way through to website development, we’ve got all bases covered! We can even help you to create marketing materials such as leaflets, business cards and brochures too.
Events are a huge part of many businesses and an integral area of marketing management. Now things are beginning to reopen, we’re all looking for an excuse to celebrate. Maybe you’re launching a new product? Or opening a new store? No matter the occasion, we can help you plan a night to remember!
Our team will look after the finer details whilst you sit back, relax, and enjoy. Our list of contacts is extensive, meaning our clients are never limited on options. Allow us to help you secure the perfect venue, construct a well-rounded guest list, and create a night that will go down in history!
Need Some Help with Marketing Management?
As you can see, there is a lot that goes into marketing management and the construction and execution of a solid strategy. For those of you trying to juggle the day-to-day tasks of running a business, this isn’t a job you’re going to want to add to your plate.
Keen to hear more about how we can help? We’d love to chat! Get in touch with a member of our team by clicking here.