Here we identify the four main type of marketing strategies. Your bespoke plan can utilise just one, or all four of the below.
This links a brand and its products or services to a social cause.
This creates the perception of the product or service as being in demand, so thereby more desirable and harder to obtain.
This focuses on customer retention and relationships, increasing brand loyalty.
This is marketing to consumers in a manner that means they do not realise they are being marketed too.