19 Sep Men’s Fashion Marketing Agency
Fashion changes all the time and so do we. Here at VerriBerri, we are a multi-award winning men’s fashion marketing agency with over 12 years experience in providing exceptional services within the fashion sector. With the rise of exclusively online fashion retailers such as ASOS and Boohoo, it is increasingly important to develop your online presence in order to stay competitive.
Need to reach your audience? Improve the public’s perception of your brand? What about staying competitive in an extremely saturated market? Whatever your objective is, our specialist teams at VerriBerri offer a range of services to meet them. Therefore, you can be comfortable leaving your business in our capable hands.
COVID Effects on Men’s Fashion Industry
Like most others, the fashion industry has been enormously affected as a result of the pandemic, however not how you might think. High-street stores such as H&M were heavily impacted, undergoing closures of up to 70% of their worldwide stores. Online retailers however have experienced quite the opposite. ASOS and Boohoo enjoyed increased sales of 10% and 45% respectively, highlighting the importance of having a strong online presence.
Effective digital marketing allows you to reach a wider audience as well as offering better stability for your business long-term. At VerriBerri, we aim to build new and long-lasting relationships between you and your customers. We also increase both your brand awareness and the engagement of your audience.
Social Media Marketing
No matter how you run your business, social media has become essential in order to stay competitive, especially in the fashion industry. Platforms such as Instagram, Twitter and YouTube are key for customers when making their purchasing decisions. Therefore, by not having a strong online presence, you really are missing out.
Our expert social media team create and execute various forms of captivating content in order to boost your following. Producing social media and website content, engaging with your audience and keeping up with industry trends are some of the specialist services that we offer, boosting you above the competition. Not every platform or bit of content will be useful for you, however. At VerriBerri, we tailor our packages to be the most effective for you and your brand. What more? We offer full transparency along the way. This helps to bridge the gap between you and your customers. Therefore, this allows you to better connect with them, with the intention of retaining them long-term.
The fashion industry is one of the most popular for partnering with influencers in order to promote your products. Typically utilising social platforms such as Instagram, YouTube and TIKTOK, influencers and ambassadors with large followings can have a massive effect on a brands visibility. By promoting sponsored products through direct links or creator discounts, influencers incentivise their followers to purchase from you, therefore increasing the traffic to your site. As an award-winning men’s fashion marketing agency, we offer various campaigns involving gifting, paid collaborations and brand ambassadors. By partnering with the most relevant influencers for your business, we can generate exposure and awareness, enabling you to reach a larger audience.
As the fashion industry is an extremely competitive and saturated industry, partnering with influencers can give you the edge over your competitors. With the majority of the fashion industry being homogenous, influencer marketing is one way of standing out from others. With your brand name spread across various social media channels; customers are more likely to purchase from you, rather than a competitor after seeing it endorsed by their favourite influencers. This helps to increase the following of your own business, by tapping into new markets and therefore generating higher sales.
Brand promotion through exposure is one of the most effective ways of obtaining awareness quickly. As a leading men’s fashion marketing agency, we offer a variety of PR opportunities to help you improve your brands visibility. These could include media relations, press releases, or public appearances depending on what will benefit you the most. Positive PR can help to build customer loyalty and retain customers long term, which is amazing for any business. Here at VerriBerri, we are the only marketing agency in the UK to offer a PR guarantee. This means that no matter the circumstances, your PR campaigns and subsequent results are secure, maintaining the multi-award winning service that we offer.
In an extremely competitive market, it is important to be as visible as possible to your customers if you hope to survive. That’s where we come in. Our expert SEO team can work with your brand to implement an effective strategy, keeping your business on top of the Google rankings. Very few people delve deeper than the first 2 pages of the Google rankings. Thus, keeping your ranking high is essential to keep afloat.
The higher the Google ranking, the higher the footfall on your website. It’s a win-win! With 12 years of extensive experience, we offer various services including SEO audits as well as content and keyword optimisation; helping you to remain at the top of the rankings.
Get in touch!
As the leading men’s fashion marketing agency in Essex with over 12 years of experience in the industry, our services are tailored to your business specifically. Unlike other agencies, we are fully transparent from the get-go. We help you with what would actually benefit your brand, rather than selling you unnecessary services. Have a specific area you want to work on or need a complete overhaul? Whatever it is, we can help. As a multi-award winning marketing agency, you can trust in our ability to create an effective marketing strategy for your brand, helping to keep you at the top of the ladder. For more information on the services that we offer, get in touch with the team on 01376 386850 or by contacting [email protected]