The music industry can be tough. If you are a smaller artist, you may think you can manage yourself, but sometimes this isn’t the case. You might need external help from a company that specialises in PR. With so many music PR companies in the UK offering public relation services, it is important to know what you can benefit from by working with such a company.
The team at VerriBerri know how to provide you with effective PR services that get results. We have been working with individuals and companies for over 12 years to produce a great ROI. Our team have inside knowledge on an industry that has proved incredibly lucrative to the many clients that we have been lucky enough to work with in the past.
The Music Industry Today
Artists are always trying to gain exposure – whether that’s through media, adverts, or social platforms. The methods of doing this and indeed the landscape of PR in the music industry itself has changed dramatically over the years. It has become more and more competitive, with extra artists but less publications. Unlike the late 90’s when indie music publications and blogs were thriving, mainstream media outlets have surged to the top.
These publications, that rely on clicks to sell copy, can lack in passion for music. Not many music PR companies in the UK are dedicated to ensuring you are featured in publications that want to hear about your music and don’t want to just use you for profit. VerriBerri are the opposite. We work with journalists who are passionate about music and want to highlight both thriving and upcoming artists.
Is Music PR Important?
PR can prove vital for anyone who wants to get their name out there. In such a competitive industry, a well thought out campaign is crucial. Realistically, you probably don’t have much of an idea on where to start when it comes to PR campaigns. Therefore, why not let the professionals handle it for you?! Handing your PR over to a qualified and capable team can be the difference between sinking or swimming. It can help you to build up a loyal fanbase, gain traction and attention within your niche, and bridge the gap between you and your target audience.
Give Your Fans Direct Access
If you have found yourself amassing a following on social media, you might be thinking about utilising one of the music PR companies in the UK. This can allow you to connect more directly with fans by taking part in interviews for features. Our PR experts at VerriBerri have an established list of journalist contacts who have been working in the industry for many years. We can put you in contact with the right people and get you featured in appropriate publications for your genre or niche.
Making The Most of PR Campaigns
A lot of music PR is done on a campaign basis. This covers things such as single and album releases or tour promotional campaigns. VerriBerri can manage this for you, collaborating with you to produce exciting and innovative campaigns depending on your target audience. With a team of young minds and all our digital marketing departments under one roof, we are able to bounce off one another during brainstorming sessions and produce a multitude of campaign ideas for you to choose from.
PR Can’t Work Without Media Coverage!
Getting your music and yourself out there into relevant publications is key, but you also want to pay attention to other media outlets. Music is an audio based industry, so why not focus elsewhere? Our team can gain as much press coverage as possible to ensure you make sales and make people aware of your music. This can include getting interview slots on podcast, getting your new singles to be played on the radio, and even securing TV appearances. Of all the music PR companies in the UK, VerriBerri offers a unique promise. We guarantee that if a lead is lost for any particular reason, we will replace it for you! As far as we are aware, we are the only agency in the UK to offer this.
PR Is a Justified Cost
As with everything, there is a price to PR services. Here at VerriBerri, we think this cost is entirely worth it! Of course you could do your PR yourself, but with businesses such as ours there is no need. We have many industry connections and a wealth of experience. Not only this, but we can provide effective crisis management. We all like to think the worst will never happen, but as you start to gain traction, you could be faced with a crisis at any moment. A PR team can help to soften the blow to your reputation and enact damage control before it’s too late. Working with a PR company can ensure you see more effective results. Speaking of which, we are the only agency in the UK who guarantee ours!
VerriBerri’s PR Team
The team we have here at VerriBerri are passionate about music and have a varied taste between them. This allows them to really get behind your campaigns and share the same passion you feel for your work. We have had previous experience with music clients and know many journalists who specialise in all different areas of the industry. On top of this, we are experts in the PR field. Our team have successfully delivered PR campaigns for multiple industries in the past. They have also secure influencers, efficiently dealt with crisis’ and are proactive when pitching articles to publications.
Contact Us
Working with music PR companies in the UK can prove incredibly beneficial for your career, so why not get in touch with VerriBerri today? Our friendly team can point you in the right direction and even have a quick chat with you to find out what you’re looking for. Do not hesitate to call us on 01376 386 850 – we would love to hear from you!