As time goes on and markets become more saturated, the need for an online marketing agency just keeps growing. With the internet being so prevalent in our everyday lives, businesses can no longer depend on simple word of mouth. Instead, they need to be proactive if they want to survive. For those of you who have always been wary about investing in marketing, it may be high time you reach out to a professional.
At VerriBerri, we are experts when it comes to the execution of strong marketing strategies. With over 12 years of hands-on experience in this sector, it’s safe to say that we know the landscape like the backs of our hands. Not only are we clued up on the best ways to reach your audience, but we’re also masters at perfecting your reputation too.
Is your brands public perception in need of a boost? Worried about slipping behind your fellow competitors? That’s where we come in!
The importance of taking your brand online
If we weren’t all dependent on the internet before the pandemic, we most certainly are now, and that’s a fact. Believe it or not, however, 36% of small businesses still don’t have a website where their consumers can purchase products or learn more about their brand. With a large majority of individuals using the internet to find new organisations to support, not having an online presence could just prove extremely detrimental.
If this is the case for your company, you could be missing out. What’s more, with stores closing left, right, and centre during 2020, this has only escalated the death of the high street. For those of you with physical stores, this could spell trouble for your business. By adapting and moving online, this is only going to offer better visibility and stability for your brand in the long run. Not only is the internet a great way to connect with your target audience, but it’s also a great place to reach new consumer groups too.
So, where do I start?
It all starts with your strategy.
As an online marketing agency, we recognise the true importance of having a comprehensive plan of action in place before getting started. Not only does this give your team direction, but it also gives your entire project structure. Additionally, when you set out concrete goals and milestones, measuring your success becomes far less of a challenge.
As a rule of thumb, you really do need to be spending enough time developing a well-rounded plan for your marketing, before diving into the execution. Trust us when we say, this isn’t a step you can afford to overlook. It’ll save you time in the long run, believe us!
Building a strategy that is right for your brand
When it comes to constructing the perfect strategy, there are a number of things you need to be considering. These include…
- Brand alignment: Run campaigns that are right for your brand, not just because it’s what everyone else is doing.
- Customer alignment: It’s vital that your brand is where your audience are too. Otherwise, you may as well be speaking to an empty room.
- Budget alignment: Lots of marketing techniques require the help of professionals and this doesn’t come without cost. Before getting too carried away, set a budget and see what you can achieve within this.
Looking at your options…
Online marketing is a broad area and this can quickly become overwhelming. It’s important, however, that you don’t get carried away thinking that you need to be doing everything. Whilst it’s often true that the more techniques you utilise, the better your exposure, this isn’t always the case.
Instead of selling you every service under the sun, our online marketing agency make it our mission to always remain transparent. We won’t use your lack of knowledge against you. Instead, we’ll evaluate what your business really needs and advise on the best course of action for you.
Social media marketing (SMM)
Unless you’ve been living under a rock all this time, you’ll know just how much social media has taken off in the past 10 years. For the right business, this technique can be incredibly lucrative, helping them to build exclusivity, provide customer support and connect with their audience on a deeper level. The most common platforms used for social media marketing are Instagram, LinkedIn, Facebook and Twitter. Of course, the platforms your brand decide to use are likely going to be very different from the next business. Similarly, so is the content you choose to share. When you work alongside our social media team, we will collaborate with you to create posts that are unique and captivating. What’s more, we will also help you keep on top of responding to your audience, boosting your engagement and following.
Digital PR
When it comes to PR, people often mistake this technique as being all about gaining press coverage. Whilst this does make up a huge proportion of our PR teams week, we simply cannot forget to give mention to one of the newest additions – influencer marketing. For the right business, working with content creators can be a huge opportunity!
As PR experts, our online marketing agency can help you navigate the world of journalism and manage influencer campaigns. Additionally, should you find yourselves in hot water, our crisis management team are always on standby to help you come unstuck.
Search engine marketing (SEM)
Finally, we come to search engine marketing. There are two main types of SEM, pay per click (PPC) and search engine optimisation (SEO.) For those of you who aren’t already familiar with these techniques, implementing either marketing solution is highly effective when it comes to generating more footfall on your website.
When you choose to work with specialists like ourselves, not only can we advise on the best route for you, but we can also get to work implementing your desired technique. Both SEO and PPC require a lot of knowledge, experience and time. Trust us when we say that this isn’t a task you’re going to want to be adding to your own plate!
Contact us today!
At VerriBerri, we understand that handing over any element of control to an outside source is a big deal. With this in mind, knowing you can trust the team behind your project is vital. With a long list of accolades under our belt and over a decade of hands-on experience, you can have complete confidence when working with us.
Interested in knowing more about our online marketing agency? Get in touch by clicking here!