26 Jul Why You Should Consider Online Marketing in Essex
The online landscape is undoubtedly where the majority of modern business takes place. Whether it be initial enquiries, the delivery of services or anything else, a large portion of today’s companies hinge heavily (if not entirely) on their ability to communicate and interact digitally. With that in mind, a lack of online presence can be a serious hinderance to any potential future successes. This is something that our online marketing agency in Essex knows a lot about.
To horribly butcher a classic pop culture phrase from Darth Vader, himself – “I find your lack of online presence disturbing…”! VerriBerri offers extensive online marketing in Essex; we wanted to look at just why focusing on the digital sphere can prove such a boon for your company.
Take it from our online marketing agency in Essex, unless you’re a company delivering services locally, and specifically don’t want to be getting enquiries in from further afield, then pushing your online marketing is a no-brainer. An online focus drastically widens your net of potential customers. Now, of course, knowing there’s a wealth of could-be customers out there is one thing, getting seen by them is quite another.
This is historically a particular concern of those businesses competing in very saturated industries. Fortunately, though, this doesn’t have to be a cause for concern, and that’s thanks to something called Search Engine Optimisation (SEO)…
The Importance of SEO
A varied and complex discipline, SEO in short revolves around optimising your website and its content so that it appears (or ranks) higher on major search engines, and Google in particular. One of the areas we say is most important, whenever we’re offering our online marketing in Essex, is a website’s SEO value.
Think about it, putting yourself as a customer or a consumer for a second, how often do you scroll past the first page of Google (or other search engines) when looking for a product or service? The chances are, not very often at all. With concerted SEO work, on the other hand – and it’s always worth bearing in mind that, when it comes to SEO, it’s a marathon and not a sprint – you’re more likely to get your website’s content appearing high up on the search engine ranking pages (SERPs).
Online Versus Print Marketing
When you think about the marketing and its various incarnations, the traditional heavy-hitter has always been print marketing. Indeed, until the internet came along, print marketing was the main form of marketing available to businesses. Now, though – whilst it still remains an important area of marketing – it’s been greatly overshadowed by its digital successor. This is something our online marketing agency in Essex knows all so much about. Whether it be through search engines or social media, as many of us these days (more so, in fact) spend the majority of our time online, rather than with our noses in a physical book, magazine or newspaper.
Using Social Media to your Company’s Advantage
Love it or loathe it, social media is a mainstay of modern life. What’s more, it’s a great tool for businesses, as well as simply for personal users. Today, when people hear about a business, one of the first things they do is check out their social media presence – or indeed lack, thereof. Just in the same way that a business not appearing high up on SERPs can be something of a red flag, so too can the lack of any substantive social media presence.
We’re not saying your business has to have millions of followers, of course not. There’s a world of difference, though – in modern consumers’ eyes, at least – between a company that at least semi-regularly looks after its social media platforms, and those that don’t.
If managing social media accounts seems a bit daunting then don’t worry! Here at VerriBerri, our experienced team can curate content, schedule it and engage with customers. This leaves you to focus on the other aspects of your business you’re more familiar with!
Online Articles and Press Appearances
PR is, for many people, a nebulous and vague discipline. People associate it with crisis management and brand recovery as much as they do securing press coverage. In reality, though, the latter composes a greater part of the area than the former. We firmly believe that PR has a crucial role to play in any marketing strategy, but particularly for our online marketing in Essex. We’re able to secure press coverage for businesses and brands, both locally and nationally. What’s more, we do this also in both B2B and B2C publications.
Our PR executives at our online marketing agency in Essex will take the time to learn your business, inside and out, so that they can then pitch to journalists, publications and the wider media on behalf of your company, in order to secure coverage across a whole raft of different online media. These can range from online articles through to e-zines, from social media live appearances to podcasts, and much, much more.
Perhaps more than anything else, though, online marketing offers a great way to connect all of the things we’ve mentioned above. In an online space, these services and disciplines all work in tandem with one another. A strong social media presence boosts a company’s SEO value, for instance, as does securing backlinks from PR publications. Online marketing creates an interconnected web of services and assets that’s simply unparalleled.
The national (and international) business arena is more competitive than it’s ever been before. After the events of the past eighteen months, marketing is going to prove especially important, as companies’ vie for the attention of new customers. It’s going to be an elbows out affair, more likely than not, and your company needs to position itself at the forefront of that brawl.
So, if you’d like to find out more about our online marketing in Essex, then get in touch! Contact VerriBerri today on 01376 386 850 or by emailing us today at [email protected] However you wish to get in touch, we look forward to hearing from you! We can either arrange a meeting (safely) in person, via Microsoft Teams or Zoom.