17 May Online Marketing: Diversifying Your Strategy
As the world becomes more and more digitally inclined, the importance of online marketing continues to grow. With so many of us now using social media and the high street rapidly decling, businesses have no choice but to evolve. This has become an essential part of survival, rather than a choice.
At VerriBerri, we are digital marketing specialists and have been for over a decade. We serve companies globally, specifically in the UK, US, Europe and Asia. Our experience spans a range of industries, from construction and financial technology, right the way through to the lifestyle sector. With a wealth of knowledge behind us, there are no limitations to what we can do for you.
Why Digital is Better Than Traditional
It is important that we start by saying that traditional marketing certainly has its advantages. If managed well, this approach can still be lucrative, especially if you are trying to reach a local audience. A conventional strategy can, however, be costly and difficult to measure. At VerriBerri, we definitely encourage the use of digital marketing for more reasons than one.
Firstly, online marketing has an extremely vast reach. This means that not only can you tap into new markets, but you can also reach a global audience. If your business operates internationally, these are markets you may have otherwise struggled to touch. What’s more, digital methods are also far easier to measure and provide a high ROI.
Of course, marketing is completely subjective, and your strategy is going to be very different to the next. What may work for one business, may not work for you and this is to be expected. This can, however, make it slightly overwhelming when it comes to deciding where to go with your strategy. If this is a problem you are facing, our online marketing experts would be more than happy to help!
Most markets are incredibly over-saturated, and the pandemic has only escalated this issue. With a huge influx of start-ups, this has made it even more difficult for consumers to distinguish between brands. An issue that every business wants to avoid running into.
Everything starts with your image. If you want your business to be memorable, this needs to be up to scratch before you go any further. As digital marketing professionals, we have an entire department specialising in graphic design. Our experts are multi-skilled and can help with everything from branding and rebranding, right the way through to website development and packaging. This will help you lay the perfect foundations for an effective marketing strategy.
Search Engine Marketing
Many businesses think that simply having a website is enough. Whilst this is certainly better than not having one at all, you then need to begin working on making it discoverable to potential customers.
Search engine marketing (SEM) is a digital technique that many businesses use to boost their website traffic. On the whole, SEM aims to improve how your website positions when people search for your products or services.
This umbrella term can be broken down even further into search engine optimisation (SEO) and pay per click (PPC.) Both techniques are very different in their approach, however, the pair have the same end goal in mind – better visibility and improved sales.
Quite frankly, a professional team is vital if you are wanting to exploit the full potential of search engine marketing. SEO specifically. This can be extremely difficult and requires both technical skill and a creative mind. This is where we come in!
Most people see the words ‘PR’ and think they know what this means. What many businesses don’t quite realise, however, is the full extent of their options when it comes to public relations.
When you work with VerriBerri, it is our job to seek valuable exposure opportunities for your brand. This may consist of digital press, launching an influencer campaign or making an appearance on national TV, radio or a podcast. What’s more, our PR experts can also help you navigate crisis.
PR is all about building positive relationships and managing the public’s perception of your brand. In addition, these opportunities help you get your name out there, encouraging sales and word of mouth. When managed well, there are no limits on how lucrative PR can be.
Social Media Marketing
Millions of people use social media each and every day, all around the world. What’s more, these platforms have become a legitimate way of vetting brands before you commit to supporting them. Your online presence says a lot about your brand and is a good way to build authority within your market. Frequent, high-quality posting will help you to display your knowledge and professionalism, whilst still being relatable and friendly.
There is no denying that social media marketing (SMM) is a lengthy and demanding process. Not only do you need to create the content, but you also need to source images and interact with your followers. When you outsource to an agency, we can take care of all of this for you. What’s more, as a full-service firm, we can keep your feed diverse by creating branded graphics and videos where appropriate.
As restrictions ease here in England, the events industry is slowly starting to pick back up. Although this isn’t strictly online marketing, events are still something you may want to consider. Whether you are launching a new product, or looking to spread awareness about a new initiative, this is a great way to expand your reach.
At VerriBerri, our team work around the clock to ensure the smooth running of events on behalf of our clients. We can help with every aspect, from securing the right venue to creating marketing materials to promote your occasion. What’s more, we can use our long list of contacts to ensure the right people are invited in order to generate maximum exposure.
Get in Touch
If you are looking to take your marketing online, or even starting from scratch with your strategy, our experts would love to help! At VerriBerri, we pride ourselves on our outstanding reputation, proven track record and friendly service.
For more information on working with our online marketing agency, why not get in touch? To reach a member of the team, click here!