07 Jun Online PR Agency: A Guide to Building Your Influencer Marketing Strategy
As an online PR agency, our day-to-day roll is extremely diverse. From liaising with journalists to writing pitches, there is never a dull moment. As digital technology evolves, this continues to have a heavy impact on how we work. During the past few years, influencer marketing has continued to grow in popularity, and rightly so.
Influencers offer a vast platform to businesses of all shapes and sizes. Whether you’re in the fashion, beauty, hospitality or even the pet industry, this can be an incredibly lucrative technique to adopt. If this is an approach that you have previously overlooked, it’s definitely something you should revisit. It could just end up being the making of your brand.
Types of Influencer Marketing
The route you take with your influencer marketing very much depends on what it is you’re trying to achieve. Your options are diverse, so it is important you pick wisely. Below are a few different types of influencer marketing:
- Paid Collaborations
- Brand Ambassadorship
- Affiliate Marketing
As an online PR agency, it is our job to advise on the best course of action for your brand. From here, we can get to work implementing and managing your campaign.
Why Is Influencer Marketing So Successful?
Influencer marketing works much the same as celebrity endorsement. This method targets a loyal audience who have chosen to actively connect with the creator. As a result, they are far more likely to engage with this content, barely giving it a second thought that they are being marketed too.
What’s more, individuals are more likely to make a purchase to avoid feeling left out. Content creators have usually built a solid community within their following. This gives them a huge, well, influence over their purchasing decisions. If your peer is raving about a product, this naturally makes you more inclined to purchase this too, hence why influencer marketing is so successful.
Which Influencer Group Should I Be Using?
As well as choosing a technique for your campaign, you also need to pick the type of influencer you are going to target. These individuals can be split into the following categories:
- Nano Influencers – 1k – 10k Followers
- Micro Influencers – 10k – 50k Followers
- Mid-Tier Influencers – 50k – 500k Followers
- Macro Influencers – 500k – 1m Followers
- Mega Influencers – 1m Followers +
Each influencer group are good for their own reasons. For instance, micro influencers may have a smaller audience than macro, but these opportunities are usually free. Meanwhile, macro influencers would usually charge for their services, but you reach a considerably larger audience and so on.
Really, your approach is going to be entirely dependent on a number of different factors. For instance, your audience, what it is that you do and your allocated budget. When working with our online PR agency we can help you establish the best route based on your current circumstances. From here, we can build a plan of action and help you get the ball rolling.
Spreading The Word
There’s no denying that the biggest benefit of influencer marketing it it’s reach. Not only does this method help you to target your existing customers, but also, new markets too. in order to sell a good or service, people need to know you exist. With this in mind, it’s all about making steps to increase your discoverability. The more people that know of you, the more word of mouth that is generated and so on. This can give you a real edge against your competitors also, helping you work towards becoming a market leader.
On average, social media users spend over 2 hours on online platforms each day. During this time, individuals consume a huge volume of content, most of which they barely give a second thought to. If you want anyone to stop and notice your posts, these need to be diverse. By this, we mean that you need to be sharing content that is different each time, utilising various different media formats along the way.
Having said this, knowing what to actually talk about on your social media can be difficult. If anything, this is the trickiest part of running your own online profiles and can be very taxing. When you implement influencer marketing, this creates user-generated content, giving you more to share.
Growing Your Customer Base
When the right influencers are selected for your campaign, this increases demand for your product or service astronomically. Not only are you being seen by more people, but you’re also being recommended to a loyal audience. Naturally, this is going to generate more
traffic to your site. Providing this space is well geared to make a great first impression, these clicks should quickly convert to sales.
Your website plays a huge part in your success. If your site could do with a revamp, our online PR agency can even help with this area too!
The Importance of Going the Extra Mile
Naturally, there is always going to be a slight risk involved with influencer marketing. Unless these opportunities are paid, there is always a chance that a creator may not share your product with their audience. Having said this, with high risk, comes high reward.
These individuals receive new products all the time, especially if you are targeting macro or mega influencers. This means that in order to stand out, you need to go the extra mile. When you work alongside our team, it is our job to aid you in creating and distributing PR packages. As experts, we can help you ideate unique ideas for your campaign, ensuring you make an impact.
Contact Our Online PR Agency
Interested in knowing more about influencer marketing and whether this path is right for your business? Why not chat to our experts? We would love to know more about you and your organisation!
At our online PR agency, we put our heart and soul into creating communication strategies that pack a punch. If this sounds like what you’re after, contact us today by clicking here!