22 Nov Ophthalmology PR Agency
As an ophthalmology PR agency, we know that ophthalmology is a niche sector. It is also a trade that is always going to need marketing and PR. More than 6 in 10 people in the UK are glasses wearers, making it an industry that is highly sort after and therefore, you should be ensuring your company is getting its name out there!
What is PR?
PR is still something not many people understand. You may have heard of it before, but you might not know what it entails. PR stands for public relations. It focuses on how a brand promotes themselves, communicates with the public, and builds its reputation. This can include things like ensuring brands recover from a crisis, connecting with journalists for press coverage, and using influencers to further market your product or service. PR can play a huge part in the success of your brand. Particularly, it can ensure you are getting yourself seen, whilst still sticking to facts.
Competing in a private industry
Our ophthalmology PR agency, VerriBerri, knows just how tough it can be. The majority of ophthalmology companies operate privately making it a highly competitive and, in parts, over saturated. If you want to get ahead of your game, it is vital to use some form of PR.
If you have something to shout about, now is the time to shout! Do you offer any services are of a higher calibre than others? Maybe you offer a bespoke treatment or and something unusual? This should be something you are using within your PR strategy to boost your brand.
Reviews and reputation
With the online world so accessible, it can be hard to keep on top of any negative reviews. Potential customers look to reviews when choosing an ophthalmologist and can be swayed by those your past customers leave. Ultimately, any reviews left by others will look better than self-promotion. Therefore, it is important you stay on top of responding to these.
A PR agency can take charge of the management of this for you, embodying the voice of your brand to resolve any conflict you may face. We can also get your products and services within worthy publications, online and in print, to have others backing your services. This will allow you to organically generate leads and build a name for yourself within the sector. Here at VerriBerri, we have an established list of journalist and publication contacts within the industry including mainstream tabloids, podcasts, and magazines.
Would you be more likely to choose a brand that has been featured in multiple trustworthy publications? Of course, you would! Nothing builds a brand reputation than having a ‘as featured in’ section on your website. This doesn’t even have to be a list, sometimes it can be as simple as adding the logo of the publication. Potential customers will see this and recognise that publications of a high standing verify your products. This section can be just as, if not more, important than your reviews section.
In this day and age, it is vital to get your name out there online. This should be a top priority for any ophthalmologist when it comes to your marketing strategy. But where do you start? One of the first options is SEO. SEO (that’s search engine optimisation) refers to the things you can do to enhance your website, including external factors, that will make it favourable to the Google algorithm. This will stop it slipping below the decks to page 2 (or even 3) of the search results page. Having your website lurking down in the murky depths of Google means no one is going to find it; no one will search past that first page to find what they are looking for. Not only does appearing at the top of the SERP increase your chances of getting organic traffic, but it also proves to potential customers that your website is trustworthy and valuable.
Increasing your SEO value through PR can be done by securing leads and articles in online publications. This will allow you to gain something called a backlink. A backlink is when your website gets linked to on another, usually within an article. This not only helps to boost that SEO value, but also helps to build your reputation within the industry.
Why should you work with an ophthalmology PR agency?
Let’s get real for a moment – if you are running a busy clinic, it is unlikely you will have the time to dedicate to your PR. With PR being such an important element to business development, it would benefit your brand to use a PR agency to help fill those gaps and boost your reputation whilst you focus on your craft.
Here at VerriBerri, we have a highly skilled team of PR experts who have been working for businesses within the industry for over 12 years! We have an established list of contacts from all kinds of publications. What more? We also communicate closely with journalists on a daily basis. Not only this, but our PR team are all skilled writers and have the dedicated time to produce well-articulated piece to pitch – something that you may not have time to do by yourself. They will work closely with you in order to adopt your tone of voice and ensure your brand is being well reparented in anything they write.
With multiple awards under our belt, we believe we have finessed the delivery of the perfect PR service, even offering a guarantee that no other Essex agency can. If a lead is lost, we will search to replace it for you!
Does our ophthalmology PR agency sound like the right fit for you? If it does and you’re ready to take the next step in your PR strategy, don’t hesitate to get in touch with the VerriBerri team today or call us on 01376 386 850 – we would love to hear from you!