10 Oct Organic SEO agency
What is SEO?
Organic SEO agency advice – SEO stands for search engine optimisation. This is the method of gaining traffic to your website using free, organic and long-lasting methods. Every single major search engine from Google to Yahoo to Bing have ‘primary search term results’ which translates to ‘where your site is ranked based upon what the search engine considers to be most relevant to the person searching.’ This excludes paid adverts, which immediately rank at the top of the page but do not have any durability.
How long does SEO take to become effective?
There are a number of variables that are taken into account when search engines decide where to rank you, how quickly to rank you and even if they should rank you at all. Some (but not all) of these include:
- The design of your website.
- Where you are situated geographically.
- How old your site is.
- Your baseline traffic.
- The competition.
- Your target markets.
- The content on your site.
Largely speaking, websites can see solid SEO results within 3 to 8 months.
Understandably, the type of result that your business wants to see is going to influence the types of SEO techniques that you carry out.
So, what are these keywords that everyone keeps talking about?
Keywords assist your site in driving targeted traffic. This means you are attracting the people that you could build a business relationship with, rather than any Tom, Dick or Harry.
A major part of this is creating content using the specified keywords in a method that search engines like. The content of your website needs to be able to do something quite significant. It needs to be written in such a way that humans will enjoy and additionally will encourage Google to rank it. This is not easy and is quite a task for any site to achieve. It is also the main reason so many companies give up quickly when not receiving enough traffic early on in their SEO campaign.
When you can do this effectively, you have the ability to find the quality clients your business needs. It is not easy and does take time but produces the best quality results.
Let’s say you want to rank on Google for your industry and town. Work will have to go into creating a page, posts, and content that revolve around that with as much text as possible that is relevant.
You simply cannot say ‘this website isn’t ranking’ without specifying what for- something many people cannot get past. You need to identify what key word or phrase you want to rank on page one for and then work on it, without your input it absolutely will not happen. Pages do not end up on Google by accident.
Why does SEO take time?
Google is very suspicious of websites that gain too much attention, too quickly.
Back in the day, anyone could cheat the system by making hundreds of links and gaining the reward of a high-ranking website, often within a day or two.
The high ranking, high traffic benefits of this didn’t last, but it didn’t matter since you could just do it again and again and again, until you gained the business you required or Google barred you.
Fast-forward to now and all it takes is a few links that look unnatural for Google to penalise you. They may not remove your site but can apply such heavy penalties that you wouldn’t really know the difference anyway.
Good SEO also takes quite a lot of fine tuning, once you think all of the work is attentively completed, you then have to deal with the algorithm changes that happen frequently and overnight.
These modifications have brought thousands of high ranking well earning websites to their knees, killing eight-figure turnover businesses within 24 hours.
However; if websites have a good organic SEO strategy in place the know will be small or they may benefit from changes.
As you can see, increasing traffic to your website can be a challenge.
Many business owners feel frustrated when they’ve built a website and have a range of products ready to go; but realise they aren’t appearing on search engines. If you don’t want to splash out on paid search adverts, VerriBerri, organic SEO agency, can help your business to be seen.
Our organic SEO agency create traffic to your website through organic SEO. We will increase the visitors to your site by helping you create quality, useful content that contains the right keywords, matched to what people are searching.
With experience ranging from kids PR to hospitality marketing, we know how to get your website seen. With so much business carried out online; having frequent visitors to your site means you can increase awareness of your brand, as well as its profitability.
Hannah Wood, SEO Assistant, explains how our organic SEO agency work to help businesses grow:
“I am always keeping track of keyword success, so I know what’s working and what is helping a business to rank higher on a search engine. I also update any old keywords that are no longer working. The content team post quality blogs regularly. Google likes this as it shows you are sending out regular and relevant content that users will want to see. We also keep on top of any algorithm changes and our PR team work to create valuable links and mentions.”
If you need more information about how we can use SEO to help your business, get in touch today!