05 May Personal Trainer PR agency
When it comes to our strategy as a personal trainer PR agency; it is important for us to hone in on the reason you started in this line of work. Whether it was your interest in health, your outgoing nature and ability to motivate others or your passion for sport; it is this that will be the basis and inspiration for our campaigns.
Everyone has their own story to tell. Fitness journeys are entirely unique and in such a saturated market; it is crucial that our team are able to tell the story for your brand to truly make an impact.
In this blog; our Essex PR team discuss some of the ways in which we can help make your brand as a personal trainer stand out from the crowd.
The ‘wellness’ trend
The wellness industry; which includes fitness, nutrition and cosmetics is said to be worth up to £2.8 trillion worldwide and is continuing to grow.
People have never been more focused on their wellbeing and mental health as they are now. A company or brand whose ethos is seen to focus on, or at least consider, ‘wellness’ in some way, reflects positively for consumers. Infact, it is actually swaying people’s buying decisions. British consumers are expected to spend up to £487 per head each year on ‘wellness’ goods or services by 2022.
As a personal trainer PR agency, our team predict that this trend isn’t likely to be a passing fad. It’s actually changing consumer’s outlooks and helping them tackle their busy schedules, as they spend more time focusing on looking after themselves. Fitness is one such arena that is intrinsically linked with ‘wellness’, improving your mood and releasing those feel-good endorphins. As a personal trainer, this is something you can capitalise on. With the right PR support and guidance, we can help your brand begin to make waves in appropriate online outlets and publications discussing these topical issues. This not only builds reputability but trust and brand awareness.
Utilise social media
As with every brand, its personality is what draws customers in. Promoting your own brand as a personal trainer is no different; it is your persona that will set you aside from other professionals who will each have their own approach to training their clients. A good place to actively display the character of your brand is on social media. There are plenty of ways to get creative and reach a wider audience on platforms like Instagram, TikTok and Facebook.
With influencers making fitness fashionable again; there is no time like the present to collaborate with equipment brands, run live Q&A sessions showcasing fitness tips and tricks or offer virtual, at-home workouts to an engaged online audience. At a time when many are stuck indoors going stir crazy; it is important to utilise the technology available to us.
Many personal trainers are having great success building their client base this way; as opposed to usual ‘word of mouth’ referrals. As their following grows, so do their enquiries!
Speak to your clients
Due to the familiar nature of the job; being a personal trainer means you are in the unique position to be able to build very personal and close working relationships with your clientele. This is not something many other industries are able to do quite so proficiently, so it’s vital to take advantage of this.
An important area of reputation management is managing and developing the relationships you already have. Finding new clients is hard enough, so by allowing current clients to audit your service, they become reliable case studies.
You are able to develop the relationship the public have with you brand by encouraging existing clients to leave reviews and post about your service online. You can, for example, incentivise this kind of feedback by offering a reduced hourly rate for a few training sessions as a result of referrals. The feedback your current clients give is invaluable. What they like about your service, others will be looking for.
It’s all in the timing
Offering your services as a complete and unique package takes effective PR and marketing but timing is also crucial. As a personal trainer PR agency, we know the importance of getting your marketing efforts together for a ‘New Year’s Resolution’ promo or as Spring approaches; offering to support people to get their ‘beach body’.
Our PR team understand consumer habits relevant to your industry and we use this to ensure that your brand can capitalise on the busiest times of the year for personal trainers. Therefore, if your PR and marketing strategy during these months is spot on, you can ensure long-term success for the year.
Get in touch
If you’re ready to start building on the strength of your public persona; then our personal trainer PR agency are here to lend a helping hand.
Our well-connected team have a wealth of media connections to increase brand awareness of your business. Whether we are securing exposure in the form of influencers posts about your PT services or providing your fitness tips to the national press; our results are guaranteed. To our knowledge, we are the only PR agency offering this assurance.