The client came to us with a brief that focused on brand awareness. They are a large property construction and maintenance company that work with a number of national corporations. They wanted to remain under an NDA but are happy to give references upon request.
The VerriBerri PR team were on-board for a six week project and were expected to raise a vast amount of interest in the Essex community and as a result start to stimulate attention nationally.
This was a brand recognition exercise in the local area.
How did we achieve this?
We began by creating a comprehensive strategy with the director, which permitted us to consider every viable angle and from here create a number of press releases. We attracted attention from the media in Essex very quickly and managed to negotiate two full-page articles in that would work as a series in one newspaper, which reached a readership of over 26,000 alone.
When the reporter and photographer arrived we ensured we were present in order to manage the interview and guarantee that the pictures to compliment the article showed the company branding at every opportunity. We expanded on this publicity by contacting the Essex /outer London media and secured a page two article in a largely circulated newspaper, which is distributed to 130,000 readers. We then spoke to the BBC and obtained an interview where the director was able to discuss the company and a project they were working on that was particularly interesting, showing how technologically advanced they were. Further to this we managed an article for a ‘diamond’ trade magazine that has a subscription of 10,000 professionals.
The company was exposed to a readership of over 166,000 and of in addition those that listen to BBC radio.
The cost of all articles, if they have been paid for, excluding the radio, would have ran to over £10,515, with VerriBerri running the campaign the only cost was our fees, a saving of nearly 50%.
VerriBerri carried out the project for £5,700, which shows a clear return on investment as not only was the advertising worth over 10k but a project was brought in off the back of this, as the average client for this client is worth around 0.5 million, proving this was clearly an effective campaign.