Food and drink PR case study
About This Project
Our Objectives
George’s Kitchen is a boutique catering company that creates bespoke experiences for his clients. Whether it’s a small intimate dinner party or large corporate gathering George is the heart of the event to ensure every need is met and expectation is surpassed.
We began representing George’s Kitchen in 2018 with the aim to gain press exposure and get the name of the brand and George himself in front of the right people. His demographic is a combination of corporate clients (CEOs and HR execs in charge of bookings), as well as people with a high disposable income who value the luxury of fine dining.
Our Approach
Our PR team outlined a PR strategy to reach the target demographic, which included Luxury lifestyle, home interest and business advice publications. At the time, George was based in London so we also wanted to target regional press as well as the Nationals.
Our approach included pitching to and liaising with journalists to secure coverage in the relevant publications. This included features that positioned George as a professional chef, offering expert advice to the reader on relevant subjects, distributing his recipes as well as profile pieces about the sustainable ethos the company follows.
Our Results
Over the past year we have secured coverage in a whole range of relevant publications such as Good House Keeping Magazine and outlets such as the Sun’s Snapchat channel that is viewed by millions of people daily. Georges Kitchen has been a loyal customer for almost two years now.
Here are our favourite pieces of coverage:
- Advice with images of George’s Kitchen’s food and links to their social pages on Country Life
- Expert advice in a London luxury lifestyle title SLOAN
- An advice piece promoting George’s sustainable ethos in Country Living
- A seasonal profile piece that shows George’s personality and passion in the local press, Essentially Surrey