George’s Kitchen is a boutique catering company that creates bespoke experiences for his clients. Whether it’s a corporate event or large wedding party; George is the heart of the event to ensure every need is met and expectation is surpassed.
We began representing George’s Kitchen in 2018 with the aim to gain press exposure and get the name of the brand and George himself in front of the right people. His demographic is a combination of corporate clients (CEOs and HR execs in charge of bookings), as well as people with a high disposable income who value the luxury of fine dining.
Our PR team outlined a PR strategy to reach the target demographic, which included Luxury lifestyle, home interest and business advice publications. At the time, George was based in London so we also wanted to target regional press as well as the Nationals.
Our approach included pitching to and liaising with journalists to secure coverage in the relevant publications. This included features that positioned George as a professional chef, offering expert advice to the reader on relevant subjects, distributing his recipes as well as profile pieces about the sustainable ethos the company follows.
Over the past year we have secured coverage in a whole range of relevant publications such as Good House Keeping Magazine and outlets such as the Sun’s Snapchat channel that is viewed by millions of people daily. Georges Kitchen has been a loyal customer for almost two years now.
Here are our favourite pieces of coverage: