PR for App launch

About This Project

Our Objectives

The client is an adult app. The app had already launched in Bangkok and we were brought on board to roll out further launches. Further details of this client can be given on request.

• Run articles in the press to showcase the service.
• Manage the reputation of the brand should difficulty arise.
• Assist with events and expo’s, when required creating material.
• Assist with collaborations, for example with other adult companies.
• Ensure each major city has been correctly rolled out before moving onto the next, planning in advance our geographical movements.

Our Approach

VerriBerri began by contacting a number of magazines and newspapers; we secured articles worldwide, in the UK press alone in the first quarter, we secured 18 national articles and have also secured a Playboy article which is notoriously difficult to do.

Further to this we organised events, attended them and ensured smooth running.

In addition, we also assisted in not only collaborations but attended legal meetings with the client to ensure the app complied with the legalities of each country we launched.

Our Results

In the period that we have run this account there had been exclusively positive press and the business has gained a lot of public attention and a number of sign ups. The publications that the client featured in were distributed to millions of readers.

VerriBerri work with this client on a monthly retainer. They are now active in Bangkok, Singapore, Manila, Hong Kong, Kuala Lumpar, Macau, Amsterdam, London and Berlin with another launch planned for next month. The website now attracts over 500,000 visitors a month and has over 35,000 positive reviews.

Although we are not at liberty to share the financials of this client we can say that last month alone the PR generated a reach of 23 million individuals and should they had paid for ad space rather than use us for PR it would have cost them more than 7,584 times more than what our fees are over the last year alone.