We were approached by a trained hypnotist who is the leading producer in experiential audio books. He wanted to increase his brand recognition, feature in national press and increase traffic to his site.
We identified through analytics that the main target audience would be women between 25-50. As this is such a broad scope, we pitched to a large range of female glossies and national titles surrounding the benefits of audio. We also figured out which recordings were receiving the most listeners during the pandemic and were able to link this to the kind of escapism people are looking for at this time.
Although the target for this project was to secure 6 leads per quarter, we secured a total of 25 published mentions within the press. This included an exclusive profile piece with the Daily Mirror and another with Forbes. These articles subsequently led to an influx in mentions in high calibre titles across the globe including Marie Claire, Cosmopolitan and Grazia.
The client is still with us on an ongoing basis and enjoying the benefits of the press we secured.