We were approached by Markwell Peck, a comapny that wanted SEO for commercial decorating.
The client wanted to increase the company visibility after a new website had been built. We were commisioned for a twelve month period.
After consulting with the company it was apparent that they were keen to have certain services, namely sandblasting, as a priority. As the company stood when we started working together they had just one keyphrase ranking on Google.
We began by creating an SEO strategy which would have the best ROI for the client. The target was to have twenty high ranking organic keyphrases by the end of the year. Each client is a high basket value to this company so just one converted enquiry would provide them with a return on what they had invested in the SEO.
We decided to execute an on and off page SEO strategy which also utilised the PR team in order to garner quality backlinks through the media.
By the end of the twelve month period VerriBerri had exceeded it’s target of 20 specific terms ranking, instead we had 38. We had nearly doubled what we promised to the client and in addition offered brand exposure (as well as the SEO benefit) by way of our PR efforts. All the publications our PR team chose had a direct link to businesses who would use the clients services, ensuring over and above a return on what they had invested.