At VerriBerri, we are a specialist PR agency for B2B companies. As B2B business ourselves, we know exactly how to best target other organisations, helping you to secure a more stable future. Our knowledge of consumer behaviour is impeccable, allowing us to perfectly tailor our efforts to suit your needs. What’s more, our superlative reputation and multiple accolades proves testament to our unbeatable skill.
The B2B industry is vast and covers an array of different sectors. No matter where you place, our team are ready and waiting to help you create an effective communications strategy. We put our heart and soul into achieving results of the highest calibre for each of our clients. To learn more about us and what we can do for you, keep reading.
What is PR and What Are the Benefits?
Most people think they know what public relations really are, however, very few understand what this process actually entails. Before we go any further, it is important your understanding of PR is accurate. This will allow you to create achievable goals and a successful strategy.
PR is an organic form of marketing that aims to manage how the public perceive your brand. As a PR agency for B2B organisations, it is our job to create, distribute and manage marketing materials that shine a positive light on your business. We seek exposure on your behalf, such as press coverage or influencer marketing opportunities. Along the way, we put a heavy focus on building the relationship between you and your consumer.
Before investing in anything new, you are of course going to want to know how something is going to benefit you. When it comes to PR, this technique has a lot to give. Below are just a few ways public relations can add value to your brand:
- Reputation: When working with a top agency, PR will have a huge impact on your brand image and reputation. The more professional and knowledgeable you look, the more your target segment are going to trust you.
- Lead Generation: The main aim of PR is to build visibility for your brand within your market. This will of course increase your lead generation, allowing your business to run at a fuller capacity.
- Bolstering Your Strategy: Each element of marketing is intertwined in some way or another. In this case, PR will have a huge impact on your SEO and social media, helping to support these areas and the rest of your strategy. If managed well, this will improve your ROI across the board.
Typical Characteristics of B2B Purchasing
Before building your communications plan, you first need to know your market inside and out. This includes understanding consumer behaviour and your exact demographic. It is vital you have a clear idea of what your target segment is looking for before diving headfirst into your marketing. This is going to heavily impact the approach you take. As a PR agency for B2B, we can help you to better understand your audience.
Below are just a handful of the key traits that you need to be aware of:
Driven by Profit
Every company needs to make a profit and usually, the aim is to make this as high as possible. Typically, B2B purchasing is heavily driven by financial gain meaning businesses will shop around for the best price where possible. Further, before supporting your company, these potential consumers will want to be sure you can deliver as promised. PR gives you a platform to build authority by getting your name out there and spreading news of your successes.
Longer Purchasing Times
Most businesses, both big and small, have some kind of hierarchical structure. This means that often, team members may need to seek funding or approval from their peers before making a purchase. Longer decisions can have a huge impact on your business and how you operate. This is definitely something you need to be prepared for, especially when it comes to your marketing and PR.
Non-Emotional Purchasing
More often than not, a business’s decisions are impacted by a need for your product/service, rather than a want. What’s more, these usually remain unaffected by emotion. With this in mind, your target segment needs to be made to feel like what you are offering is going to benefit them greatly. In other words, that you are going to provide an effective solution to their problem. This is something you really need to consider when mapping out your approach.
Do I Need PR?
In short, the answer to this question is yes. During our 12 years, we have helped hundreds of clients reap the benefits of PR. In all cases, this has proven to be extremely plentiful.The reality is, markets are getting busier and busier each day and this has only been escalated by the pandemic. Although many companies have failed during this time, the huge influx of start-ups has caused a shift in every sector. If you have been financially impacted by the economy, or your market has grown even more saturated, PR will help put you back on the map. As we touched on before, selling to other businesses requires a professional image. Without this, you are likely going to struggle. A strong reputation can be hard to build, unless you are putting out materials that showcase your true skill. Appearances in high-quality publications, for example, allows you to do this. The more you invest in improving the perception of your brand, the more of a competitive edge this provides your company.
Contact Our PR Agency for B2B
If you are looking to give your marketing strategy a revamp, why not get in touch with our expert team? We would love to help you kickstart your next PR campaign. VerriBerri are extremely passionate about helping businesses get back on their feet after a difficult year. If this is something you are after, look no further!
Our professionals are always happy to chat and share their wealth of knowledge. To contact our PR agency for B2B businesses, call us today. You can reach the offices on 01376 386 850. Alternatively, click here!