At VerriBerri, we are a leading PR agency for hospitality brands. Day to day, we work around the clock to secure lucrative exposure opportunities on behalf of our clients. Our job is to build a solid relationship between an organisation and their audience, and that’s exactly what we do!
As an experienced firm, we have built a strong network of contacts within the PR industry. This gives us access to both free and exclusive opportunities you won’t find anywhere else! If this sounds like exactly what you’re after, you’ve certainly come to the right place!
What PR Is and How It Works
Before working with our agency, lots of people believe they have a solid understanding of PR. More often than not, however, they don’t quite realise just how broad the industry is. What’s more, not many businesses realise how to implement a communications strategy, and when it is appropriate to do so.
Before we dive too deep, it’s important that we all start on the same page. This isn’t just about landing your brand in a mainstream newspaper. It is far more than that. Public relations are all about gaining exposure for your business through any means necessary.
As a professional PR agency for hospitality brands, we can help you achieve the following:
- Features On TV, Radio and Podcasts
- Articles in Newspapers and Magazines (and press releases!)
- Successful Influencer Marketing Campaigns
PR is all about connecting with your audience and managing how the public perceive you as a company.
What to Do Once You’ve Received Press Coverage
Although PR goes beyond just being about press, there is no denying that this is going to be a vital clog in your strategy. Articles and press releases in magazines and newspapers can be incredibly lucrative. From the minute something is published, this is going to begin gaining traction for your business. But the results shouldn’t have to just stop there.
Here’s what to do once you’ve gained coverage…
1. Thank Journalists
Kindness goes a long way, as do manners. Thanking a journalist is only going to strengthen your connections within the industry. What’s more, it’s going to positively impact your brands image too. People talk, especially within the journalism industry. Thanking a writer for sharing your brand with the world could just lead to further opportunities down the line.
2. Pin It on Your Social Media Feed
Knowing what to share on social media is no easy feat, especially when your business has been shut for the majority of the year. As a business owner, it’s likely you don’t have time to sit around and take photos, let alone coming up with witty captions and actually sharing these to your feed. This being said, don’t be shy in sharing the articles you feature in on your socials. What’s more, don’t forget to pin them too!
Oh, and if you did need social media help, our agency can aid you with this too!
3. Include It in Your Monthly Newsletter
Not every business shares a monthly newsletter with their audience. If you do, however, including any press coverage here can really increase the footfall of these articles. Further, it’s also likely to drive more traffic to your website too. If more people see trusted sources promoting you, this is of course going to establish better credibility for your brand.
What to Do When Things Go Wrong
As a PR agency for hospitality brands, crisis management is an important skill to have. 99% of the time, the work we do on behalf of our clients is about positive exposure. On occasion, however, we are there at the end of the phone, trying to support businesses in a crisis. Whether you like it or not, this could well end up being you one day and it certainly always pays to be prepared.
Crisis is easy to run into. All it takes is for one unhappy customer to share a negative review online and the whole Twitter community goes into a frenzy. We’ve seen this happen before, and believe us, it’s certainly going to happen again. If this is a very real situation that you find yourself in one day, here are tips on formulating a public apology…
Consider Your Timing
Nobody likes a half-hearted apology. Don’t just say sorry because you feel you must. Instead, take your time to consider what went wrong and why this happened. How did it make people feel? Responding to an issue too early is only going to make you seem insincere.
Establish Next Steps
When you apologise, you have to really mean it. You also need to show a willingness to put things right and to grow from this mistake. Ask yourselves, what could you do differently next time? Include your next steps within your apology – this is crucial! This will show that you have given the situation some consideration and are going to actively work to fix this.
Start a Conversation
Turning commenting off after making a public apology is a common occurrence for many businesses. As a PR agency for hospitality brands, however, we can tell you, this is a complete no, no. How you fair when in a stressful situation says a lot about you as a brand. Instead, let the questions flood in, and manage your responses well. This shows that you are serious about putting the issue right.
Working With Us
Let’s not beat around the bush. Hiring a PR team requires a lot of trust. Afterall, you need to be sure that they’re going to do a good job. When working with VerriBerri, you benefit from a multi-award-winning service and a workforce who put their clients at the forefront of everything they do. So much so that we even offer a guarantee on our leads!
Interested in carrying on the conversation? To get in touch with our PR agency for hospitality brands, just click here! Alternatively, you can reach a member of the team on 01376 386 850.