PR Agency for Property: Building Public Perception and Navigating Crisis

property and home marketing agency

PR Agency for Property: Building Public Perception and Navigating Crisis

At VerriBerri, we are a specialist PR agency for property. Each day, we help our clients to communicate better with their consumers, improving their public perception as we go. Our work is about building the solid foundations for a successful future.

In addition to public relations, our team are also experts in all aspects of marketing. Within our team, we have departments covering everything you could ever need. Our current list of services include:

  • PR and Crisis Communications
  • Search Engine Marketing (SEO and PPC)
  • Social Media Management
  • Graphic Design 
  • Event Management

A Bit of Background Before We Begin…

Most people come to us with what they think is a solid idea of what PR really is. In actual fact, many individuals perceive public relations to simply cover press opportunities. Really, it’s much more than that. PR includes:

  • Press Releases
  • Articles in Publications
  • Radio, TV and Podcast Appearances
  • Influencer and Affiliate Marketing
  • Crisis Management

A strong communications strategy provides a lot of value for businesses in more ways than one. Of course, one of the biggest advantages of PR is visibility and better brand recognition for your business. In addition, public relations also help support the rest of your marketing efforts and improves your overall company image.  

Exploring Your Options

It’s difficult to give a conclusive judgement on what is going to be right for your brand without closer detail. As property companies go, however, press is certainly likely to be a big part of your strategy. 

When it comes to securing leads within publications, there are a few routes you can venture down. Depending on what it is that you do, you may want to think about targeting mainstream, industry-specific or local press outlets.

Essex Marketing agency team members

As a PR agency for property, it is our job to source these opportunities. From here, we will then manage these projects, creating the relevant materials as we go. From start to finish, securing appearances in publications can actually become quite a lengthy process. Ranging from brainstorming to pitching an idea and then, on most occasions, writing the actual article itself, PR is no picnic in the park. It’s for this reason that people often find outsourcing to a PR agency for property both more time and cost effective. 

The 4 Components of a Public Apology

Let’s not beat around the bush. People like to talk and if there is something to complain about, they will. When it comes to property, there are lots of things that could potentially go wrong. Given the industry alone, it’s likely you are going to face at least an element of adversity somewhere along the line. For example, a local community may appeal planning permission for one of your sites. When this happens, it’s important you know how to handle it. 

If you’ve found yourself in a crisis, a public apology needs to be your next immediate step. Not sure what to say? Below, our communications team have put together a guide to creating a public apology.

1.    Timing

All too often, businesses rush into sharing a statement, frantically trying to save their image. I mean, it makes logical sense, right? The quicker you apologise, the quicker something gets forgotten. In actual fact, this is a dangerous game to play. 

Apologising too soon can make your company look insincere, leading to further damage to your image. Instead, you need to take your time with it so that people know you have given the issue some consideration.

Equally, you can also shoot yourself in the foot by apologising too late. Do this, and you are creating room for people to speculate why you are staying silent. As you can see, timing is quite a large component of a public apology and finding the right balance is tricky.

2.    Labelling

Nobody likes a wishy-washy apology. Where a lot of businesses go wrong is in glossing over their mistakes. Whether it was intentional or not, it’s important you take ownership of your wrongdoing. Within your apology, you need to give mention to the perceived offence. It is also vital that you avoid shifting any kind of blame.

3.    Next Steps

The importance of food and drink PR

Now you have acknowledged your mistake(s), you now need to demonstrate what you are actively doing to fix it. An apology isn’t an apology if you are going to continue without change. Trust is a huge thing, especially when it comes to property. No matter what aspect of the industry you operate in, it is important you maintain a good image. Construct a plan on how you are going to turn things around now the crisis has occurred (and tell people about it!)

4.    Start a Conversation

Mistakes are a chance for people to learn. Whatever you do, don’t close the comments on your social media apology. Instead, let people observe how you respond to others. This is a great chance to show that you are taking full ownership and can help you to strengthen your image.

Working With Us

Still not sure where to start? That’s what we’re here for! Whether it’s managing a crisis or a full-scale PR campaign that you need our help with, our team are ready to hit the ground running. 

At our PR agency for property we have over 12 years of experience doing what we do. During this time, we have been responsible for managing and delivering lucrative, successful campaigns for a range of property companies. What’s more, we offer an affordable service with a high ROI.

Contact Our PR Agency for Property

The bottom line is, if you’re wanting to take full advantage of PR in all its glory, you’re going to need a professional team behind you. A strong strategy takes connections and a lot of time, two areas you may be lacking in. If this is the case, we’ve got your back!

Interested in knowing more about working with us? Get in touch today! You can reach our team by clicking here or by calling us on 01376 386 850.