10 Oct PR agency for Therapists
Here at VerriBerri, a specialist PR agency for therapists, we have seen first-hand just how over saturated many markets quickly become. Regardless of the kind of business you run, how many staff you employ, or your turnover; exposure through the press is vital. That’s if you want to remain competitive, of course!
Luckily, public relations are one of our many strengths and the skillset of our PR team is extensive. As a health and wellbeing brand, we can help you to build trust and credibility, in addition to growing your client base as we go. What’s more, as a fully integrated firm, we can assist with your every marketing need too! From social media and event management, right the way through to search engine marketing and design! Our team are all under one roof, so the process is seamless whilst the results are flawless.
What is PR?
When people think of PR, their minds often wander straight to press. Admittedly, getting brands featured within relevant, top-tier publications does make up a large portion of our workload. However, with modern day advancements, the PR landscape has become far broader. Nowadays, the skillsets of our specialists have expanded to include influencer and affiliate marketing too, alongside digital campaigns.
Regardless of how it disguises itself, PR is all about building a relationship between a brand and its consumers. This technique makes use of different platforms and their already established audiences to bridge the gap.
How can PR help you as a therapist?
As a PR agency for therapists, we see businesses benefitting from the work we do each and every day. Regardless of what route you go down with your PR, you’re sure to see a lot of added value. Providing your strategy is implemented correctly and effectively, that is.
Below, we’ve put together a list of some of PR’s main benefits…
- Brand awareness – Of course, one of PR’s biggest advantages is exposure. Articles in popular publications can work wonders for giving your brand awareness the boost it deserves!
- Strengthens your reputation – Another huge benefit of a strong PR strategy is an improved brand image. PR is a great way to help you build credibility and establish authority within your market.
- Improved SEO value – Appearances within well-known and trusted online publications help businesses to build their network of backlinks. Providing you are removing any negative links as you go, this will have a hugely positive impact on your SEO. In laymen’s terms, you’ll be more visible on Google and other search engines!
- Helps you to communicate your ethos – PR is a great way to get across your ethos and core values, building your image and setting you apart from others in your market.
- Drives sales and enquiries – Providing you have an effective strategy in place and a strong team behind you, you should see an increase in sales in no time!
The importance of establishing trust
As a therapist, it’s vital that you are able to establish a deep level of trust if you want to convert enquiries into clients. Individuals who seek your guidance need to feel comfortable within their environment, whether they’re visiting your office or filling out the contact form on your website.
People seek the help of councillors for a whole range of reasons, from addiction and mental health, right through to tension within their relationship. If your company is struggling to communicate and build a trustworthy image, PR is a great way to reposition yourselves.
How a PR agency for therapists can help
As a PR agency for therapists, our team have a wealth of knowledge surrounding the work that you do. This means that we are able to advise on the best route to take, in addition to producing pitches that make a real impact.
Given the industry you operate in, press is likely going to be the most lucrative avenue for your organisation to venture down. Within this, you may want to target a mixture of both mainstream media and industry related publications.
In addition to pitching, liaising with journalists, and writing articles, we’ll also be on standby should you find yourselves in crisis. Our team are highly trained in this area and can minimise the fallout of any negative press. Think of us as an insurance policy for your reputation!
When it comes to getting your brand featured within the press, you need contacts. We won’t beat around the bush, it’s likely you’re not going to get very far without connections within the journalism industry. Here at VerriBerri, we have specialised in PR since 2009. During this time, we have put many an hour into network nurturing, building strong relationships along the way. Our trusted name means that we’re often given access to unique exposure opportunities for our clients, allowing us to offer something you won’t get anywhere else!
Here at VerriBerri, we put our heart and soul into achieving nothing but the best results for our clients. It’s for this reason that we provide a lead guarantee. We know that journalists can be tricky to work with, and with stories often dropped by reporters, we wanted to come up with a way we could keep our services fair. Unlike traditional PR agencies, we will always replace any lost opportunities, helping you to generate a consistently high ROI.
As a PR agency for therapists, a lot of the work that we do requires a high level of creativity. Of course, this isn’t a trait that comes naturally to everyone. At VerriBerri, however, our team is full of passionate individuals who are able to inject some flare into any campaign. What’s more, with us all being so close-knit, brainstorming is a regular occurrence and fresh ideas are never in short supply! Our workforce is one of our biggest assets and you’d be hard pushed to find a more determined bunch!
Contact our team!
Looking for an elite PR agency for therapists? Keen to push your services after the pandemic? We can help!
To reach a member of the VerriBerri team, click here! You can also reach us on 01376 386 850.