04 Dec PR and Marketing Companies: The importance of building a fluid marketing strategy
Here at VerriBerri, we understand the true importance of choosing wisely when it comes to PR and marketing companies. We won’t lie, there are plenty out there to choose from. This being said, not all of these may be able to deliver what they promise.
When it comes down to something as important as your reputation, there’s little room for error. This is easily one of the most important aspects of your business and one of the key driving forces behind your success. With this in mind, it’s vital that you take time to consider all of your options.
At VerriBerri, we have specialised in marketing since 2009. Over the years, we have seen the landscape shift and change many times, allowing us to evolve our skills along the way. What’s more, in the span of 12 years, we have been able to build an impeccable and diverse portfolio, in addition to achieving multi-award-winning status. If you’re after a team who can hit the ground running, you’re in safe hands with us!
The current climate and why it’s important that you build a fluid marketing strategy
Over the last two years, the economy has seen tremendous damage, as have many businesses. From small start-ups to multi-national conglomerates, we were all affected by the pandemic in one way or another. For some, the economic hardships were reflected in long delivery times on stock. For others, you may have experienced a sharp downturn in sales. Regardless, if coronavirus has taught us anything, it’s how quickly things can change.
Lots of organisations tend to get bogged down with thinking that they need a solid plan when it comes to their marketing. Whilst it’s always good to make sure you’re being comprehensive in your approach, it’s vital that your strategy always remains somewhat fluid too. Should we find ourselves in another lockdown (God forbid), having a flexible strategy will help ensure that you continue seeing the same great results.
Worried about investing in marketing given the current climate? It’s only natural that when things go awry in the economy, you pull back on any additional expenditures. Having said this, marketing is actually a great way for you to keep the enquiries coming in. If you are struggling, a strong strategy could just be your saving grace!
Perhaps one of the biggest benefits of a strong marketing strategy is the huge effect this can have on your brands reputation. In this day and age, it’s important that you’re able to establish trust and credibility. Further, that you’re able to position yourselves as relatable and personable too.
As all good PR and marketing companies will tell you, a huge part of this process is targeted at building your consumer relationship. Unlike advertisement, marketing focusses on building your brands persona, making your products more desirable. People enjoy the thought of doing good with their money and value spending it with brands that share the same values, emphasising the importance of solidifying your image.
A company’s reputation can be make or break and plays a huge part in a consumer’s decision to support a brand. First impressions count, so it’s important that you’re able to impress right from the off.
Alongside reputation, brand recognition is also a huge benefit of a strong strategy. Marketing takes your product and places it right in front of the correct target audience, making you more visible to the right people. The philosophy is simple. The more people see of you, the more memorable you become!
If your campaigns are well executed, this should drive more traffic to your website too. Additionally, marketing techniques such search engine optimisation (SEO) and pay per click (PPC) were invented for this very reason! Providing your website delivers information well, these clicks should covert to sales in no time.
Getting ahead of your fellow competitors
As you can imagine, the two advantages above will also benefit you when it comes to your competitors too. As we touched on earlier, marketing is a great way to make your brand more memorable. Additionally, this will also help potential consumers to differentiate between you and others in your market. What more could you want?!
Getting ahead within your market is more important now than it ever has been. These days, most industries are heavily oversaturated. If you’re struggling to make some noise, VerriBerri will help to put you on the map!
What to look out for when choosing an agency
As we mentioned earlier, the decision between PR and marketing companies is a big one and could end up shaping your businesses future. To make this process a little easier, the team have put together a short list of characteristics you need to be on the lookout for…
- Good communication: Every good business relationship requires communication. From the get go, you need to be paying attention to how good they are at keeping you in the loop with things. At VerriBerri, we offer our clients regular calls and monthly reports. Additionally, we’re always reachable via WhatsApp groups and email (depending on your preference!)
- Experience: Let us start by saying that experience by no means guarantees a good job. Having said this, hands-on expertise is crucial to most marketing elements, namely, PR and SEO.
- Contract terms you’re comfortable with: Businesses tied into yearlong contracts is something that we see all the time. In fact, they’re often even longer than this. Finding terms of agreement that you’re comfortable with is important. At VerriBerri, we make a point of keeping our contracts short because we are THAT confident that you’ll come back for more. Afterall, the proof is in the pudding.
Get in touch!
At VerriBerri, we’re passionate about helping businesses make the right choice between PR and marketing companies. Afterall, we want you to work with us because you want too! To help you make a considered decision, we provide completely complimentary proposals to every prospective client.
For more information or your free consultation, get in touch today. You can reach us by clicking here!