09 Jul PR for Children.
The sheer volume of companies who handle PR for children is growing and showing no sign of slowing down. There is very little any of us can do to avoid some form of contact with it. The question we raise is, in a world where marketing and PR is used so heavily in our day to day lives, is there a cut-off point where we should keep the onslaught away from our children, or should the focus remain solely on the adults?
As a nation, we cannot and will not escape the pressure that adverts force into our faces, TV, radio, billboards, online and offline, we simply cannot avoid it. As responsible adults, we can gage if the product, or service, is something we want to research further into. Young children rarely possess the ability to filter the information in front of them and if PR companies are abusing this, do we consider it clever marketing or abusing an easily influenced audience?
Some will argue that marketing for children is vital for businesses.
With life getting busier and parents rushing around, juggling all their commitments, they are unaware of what toys, products and services are available to their children. The method of informing the child might be the easier way to advertise so that the minor can then approach and inform their parents about it. Is there a counter argument where marketing is not the issue and parents simply need to be stronger and not bend to their children’s begging?
Parents and guardians are the ones that will ultimately make any choices involving their little ones, if they want to invest in a product for their child, surely, they can make that decision themselves? Children are in the moment; they don’t tend to understand the difference between a want and a need. Furthermore, money is not something they are aware of.
The argument could go back and forth for some time so is there a solution. At VerriBerri we take PR for children very seriously and our aim is to make sure that your product is delivered in the best way possible to the ones that matter the most. We believe in quality and this means that reaching out to children and parents alike should be a simple process of communication. Our services are transparent and clear, the world of marketing and PR for children should be taken responsibly.
The amount of money in the UK that is generated through kids’ brands is astronomical. For children aged between 0-5 plenty of money is invested, due to them needing a new item of clothing every few months! Although parental involvement through purchasing decisions declines over time, the attention to children’s brands is still high. As such, PR aimed specifically at this market is a necessity.
Seasonal PR for Children.
With school holidays commencing next week, so begins a week-long spending spree with your children. Taking kids to various entertainment venues or on shopping trips can have quite damaging effects on your wallet. However, from a business’ point of view, this is a perfect opportunity to target your brand to the younger demographic. Inevitably this will attract the parent’s attention if what you are offering is valuable and affordable.
Kids PR is necessary
It’s all well and
VerriBerri’s kids’ PR.
At VerriBerri we have a wealth of experience handling PR for children. Don’t think it is ‘just PR’ just with a different label. There are plenty of aspects of kids’ PR that will make your children-focussed brand stand out from the rest. This will of course make you more profitable.
Purpose built positioning strategy. Concerning kids’ PR, VerriBerri ensure your brand will be positioned not just in the mind of the consumer (children) but also their parents. This ensures that parents will also be on board with your business offering, which will convert to a purchase.
Suitable media publications. VerriBerri’s extensive list of journalist contacts guarantees that your children’s brand will appear in appropriate and relevant PR channels. There’s no use promoting children’s toys in a men’s fitness mag!
Our extensive PR experience for multiple kids’ brands will enable your brand to receive heightened exposure. Get in touch with VerriBerri, Essex today to see how we can help you into 2020 and beyond.