08 Aug PR for Fashion: Putting Your Brand on the Map
At VerriBerri, it’s safe to say that we know a thing or two about PR for fashion. As a leading agency, there is no business we can’t help flourish. During our 12 years of expertise, we have served a varied portfolio of clients. From fellow fashion organisations right the way through to businesses in construction, our teams’ skills are incredibly diverse. If you’re looking for a firm who can give you the boost you need, you’ve come to the right place!
What is PR?
For those of you who are unfamiliar with PR, you may make the mistake of thinking this is all about press. Don’t get me wrong, this is still a HUGE part of public relations. As time goes on, however, this area of marketing is constantly evolving. These days, PR also includes influencer and affiliate marketing, in addition to appearances on TV, Radio and Podcasts.
The end goal of PR is simple. This technique is used to control and modify the way the public perceive a brand or individual. In addition, PR is also responsible for bridging the gap between an organisation and their consumers.
Why Do I Need Public Relations?
So, why do you need it? Really, there are many different reasons as to why you might need PR for fashion.
One of the main aims of this technique is exposure. Given the state of the current fashion market and how oversaturated this has become, you might be struggling to make noise within your industry. If this is the case, PR can really help put you back on the map. This marketing solution will help you reach both new and existing consumers.
Does your business look different after COVID? Like many industries, the fashion sector suffered astronomically as a result of the pandemic. Not only were people spending less money, but most physical shops were also grounded to a halt. If this wasn’t bad enough, 2020’s events have only added to the strain already put on the high-street. If you’ve found yourself in a sticky situation financially, PR is a great way to get you back on your feet!
How Can Public Relations Add Value to My Business?
When it comes to PR for fashion, this can be an amazing opportunity for your business and in more ways than one. PR helps you to…
- Build brand recognition
- Establish credibility for your organisation
- Create trust among your audience
- Get ahead of your fellow competitors
What’s Right for My Fashion Brand?
Really, the answer to this question entirely depends on what you want to achieve and the kinds of consumer you’re targeting. It’s difficult for us to definitively say which route you should go down when speaking on such a broad industry. If one thing’s for sure, however, it’s vital you are considering your customer alignment.
Knowing where to start is often the hardest hurdle to overcome. If you’re struggling, our professionals would be more than happy to offer you our expert advice!
Utilising Influencer Marketing
It’s safe to say that influencer marketing has taken the world of PR by storm. Although a newer technique, it’s definitely not one to be overlooked, especially by the fashion industry.
In short, an influencer is any content creator with a good following and engagement rate on social media. These are typically found on Instagram, YouTube and more recently, TikTok. These individuals have a huge baring on the purchasing decisions made by their consumers, hence the name. When these creators share content featuring your product, your organisation is exposed to an entirely new audience. What’s more, providing you choose your collaborations carefully, conversion rate is likely to be incredibly high.
When it comes to influencer marketing, your organisation has a few options. Most commonly, businesses will gift their product to a group of individuals in return for a post on their grid. Alternatively, you may also want to go down the route of affiliate linking, paid collaborations or even brand ambassadorship.
Taking Advantage of Digital Press
In addition to influencer marketing, your fashion brand may also find digital press particularly lucrative too. Although individuals are slowly beginning to move away from print media, online publications are still thriving, and they shouldn’t be overlooked. Given your industry, you’re likely going to find the most value in mainstream media. You may also find industry specific platforms useful too, however.
As your PR team, it is our job to find the perfect exposure opportunities for your brand. In addition, we will also liaise with journalists, create pitches and write articles.
Why You Need a PR Team
As you can see, PR for fashion brands can be incredibly time consuming and really does require a deep level of knowledge. When you work with VerriBerri, we know what works and more importantly, what doesn’t. What’s more, we are home to a talented team of writers with no end to their ideas. If creativity isn’t your forte or you’re running low on time, you may want to consider outsourcing your public relations.
As PR experts, we have spent years network nurturing and have built quite the name for ourselves. Not only do we have already existing relationships with journalists and influencers, but we also have access to unique opportunities too. Going it alone with PR is not only less cost effective, but it can also be difficult to gain any traction. With a professional team behind you, on the other hand, you stand a far better chance of stories being picked up.
Contact Us Today!
At VerriBerri, we are a multi-award-winning agency with an outstanding reputation. What’s more, to date, we are the only PR firm within the UK to offer a guarantee on our leads. We care about our clients and your ROI is a top priority. When you work with us, you can be confident in our ability to deliver.
If you think PR for fashion could be the right route for you, get in touch today! You can reach our team by clicking here.