08 Nov PR for Jewellery Brands: Making the most out of increased demand throughout December
Here at VerriBerri, our team are experts when it comes to PR for jewellery brands. Having worked with a range of clients over the last 12 years, it’s safe to say that we know a thing or two about getting your business performing at its best. From small boutiques to large multinationals, we’ve seen, done, and conquered it all!
As we begin the final stretch of the year, it’s only natural that your focus has shifted to PR. If you’re not quite sure where to start, our team are on standby to offer our expertise! For more information on making the most out of the December demand, just keep reading!
Christmas is just around the corner…
If you’ve been in business for any length of time, you’ll know that it’s best to prepare for these things early. With Black Friday just a few weeks away and Christmas around the corner, there’s never been a better time to invest in PR for jewellery brands.
Year on year, Christmas seems to just gets bigger and bigger (not that we’re not complaining!) With this in mind, those of you who are planning to launch festive jewellery ranges have no choice but to plan months in advance. The real question is, now you have all your ideas in one place, how do you spread the message?
The end goal of any good marketing and PR strategy is improved exposure, be it for an individual or a business. When you work alongside the team here at VerriBerri, it’s our job to assist you in building your visibility. We’ll put together a comprehensive strategy to get you one step ahead of your competitors. If making noise within your industry is a problem you have been experiencing, we’re here to help!
Why a PR team is necessary when it comes to generating exposure in the press
Whilst there are some areas of marketing you can attempt yourselves, social media for example, PR is definitely not one of them. Professionals or not, we’d never advise taking this on yourselves (unless you have a pre-existing in-house team, of course!)
In addition to creative skill, like a lot of things, PR is about who you know. In order for journalists to take you seriously, you need to have an established name within the field. Trust us when we say, an unknown name landing in their inbox just isn’t going to cut it.
In addition to catching the attention of journalists, in order for you to gain good traction, you need to be able to write. Creativity doesn’t come naturally to us all, nor do we all have the time to sit and write multiple 800 word articles each week. Brainstorming, pitching, and writing are all taxing processes. Nevertheless, they each play a vital clog in the PR process and are not to be neglected.
With each of the above points in mind, many businesses typically find outsourcing to a professional agency far simpler in the long run. Not to mention, this often works out more cost and time effective too!
Is press the right way to go?
As some of you may not know, PR ventures much farther than the press. Nevertheless, this is still one of the hugest components and what fills most of our team’s time. With plenty of options out there, you’re probably wondering is this the right way to go? When it comes to PR for jewellery brands, we certainly think so!
Given the industry you’re in, press is going to be a huge exposure opportunity for your brand. The next big question is, who do you target?
The decision between mainstream publications and local press is going be massively dependent on your target audience. If you have a large customer radius and are attracting consumers from all over the country, mainstream media is the way to go. However, if your customer base is mainly made up of those that live nearby, you may not necessarily find this helpful. In which case, our PR team would help you to target local outlets for exposure.
Why influencer marketing needs to be in your strategy
Second to press, influencer marketing is also a huge part of PR for jewellery brands. Although a newer addition to the scene, this isn’t something that should be overlooked. As a jewellery brand, you’re the perfect candidate when it comes to this type of campaign. What’s more, there are plenty of different options depending on your budget!
As the team behind your influencer campaigns, we will help you to decide on the best course of action. What’s more, we’ll also do the relevant background checks to ensure we are selecting the right people to promote your brand.
Providing your strategy is comprehensive, influencer marketing will help you to build trust and credibility, in addition to reaching a wide variety of audiences.
Our PR guarantee
When it comes to working with journalists, it’s safe to say that the process isn’t always plain sailing. Even as professionals, it is still the publication themselves that get the final say on what they release. This means that opportunities can sometimes be lost, usually through no fault of your PR team.
Whereas other agencies won’t typically replace these leads, the team here at VerriBerri are extremely passionate about delivering exactly what we promise. If we agree to get you 5 leads per quarter, for example, you can be confident that you’ll receive nothing less than this. What’s more, we’ll always go above and beyond to exceed these targets where we can!
Want to know more? Get in touch!
Here at VerriBerri, helping businesses flourish is what we do best. Whether you’re looking for help with PR, social media, SEO, or design, we’ve got you covered!
If you’d like to know more about PR for jewellery brands, contact us today! You can reach our team by giving us a call on 01376 386 850 or by clicking here!