Here at VerriBerri, an established professional marketing agency, we know that every good business relationship is built on a foundation of trust. As a team, transparency is incredibly important to us. With this in mind, we work hard to ensure that our clients are always kept in the loop regarding the progression of their campaigns. After all, it’s important that you still have a say in your own strategy and how your organisation comes across.
Having specialised in marketing since 2009, we’re confident that we can conquer any and every project that comes our way. Over the past 12 years, we have worked with a diverse range of clients, meaning that we have a comprehensive understanding of all consumer groups. If you’re looking to hit the ground running with your strategy, look no further!
Anticipated Christmas Shopping Trends
Each year, seasonal campaigns seem to hit our screens earlier and earlier. With the festive period fast approaching and the busiest few months ahead, it’s time that we businesses get a plan in place for our marketing. If you want to take full advantage, that is!
When creating your strategy, it’s vital that you take a look at the current market and carefully consider new purchasing behaviours. Unless you do this, you may as well be speaking to an empty room! With this in mind, allow us to divulge some of the predicted shopping trends over the coming months…
Extended holiday period
The popularity of Christmas grows year on year and after a rocky 2020, people are desperate to have something to celebrate. With this in mind, an extended holiday period is expected, similar to last year.
Many of us have already started our present buying, with more set to join before the December rush. If you want to make the most out of the spiral in demand, now is the time to be building your presence online.
Stuck for ideas on festive campaigns? Not got time to build your social media following? It might be high time that you consider reaching out to a professional marketing agency like ourselves!
Sensitivity to price
Many people call today a ‘throwaway society’ and although many of us may be a little frivolous with our money sometimes, trends predict this to change during December.
The pandemic was tough on us all, both mentally and financially. Similar to 2020, it’s predicted that many consumers will continue to remain price conscious this year. Ensuring that your pricing remains competitive is critical, especially if you are selling online.
Rise in online shopping
The rise in online shopping has been no secret to us businesses. What’s more, with the overarching fear of COVID still on many of our shoulders, this trend has only been escalated over the past two years.We’ve said it a thousand times before and we’ll say it again, having a website is crucial. Regardless of your industry or whether you wish to take part in e-commerce, an online presence brings huge exposure potential. Unfortunately, we cannot rely on simple word of mouth how we may have used to. If you want to make the most out of Christmas sales, a comprehensive and easily navigable site is a must-have! Starting from scratch when it comes to your website? After a refresh or festive makeover? At our professional marketing agency, we have an entire specialist team dedicated to providing cutting-edge web development. For more information, we recommend getting in touch!
Convenience is essential
Similar to online shopping, this trend may not come as a huge surprise to you. These days, many of us live extremely fast-paced lives. With December being one of the busiest months for the entire nation, convenience is going to become essential.
Whilst e-commerce may be taking over for the most part, online shopping still has its limits. Perhaps one of the biggest of these is not being able to touch and feel the product you are buying. Really, any digital purchase is a calculated gamble, emphasising the importance of quick, free, and easy refunds. Think about it, how often have you been put off by a charge to return?
As time goes on, convenience has become a huge factor affecting purchasing decisions. If you want to win over potential customers, offering a click and collect service or free delivery are both great incentives!
How we can help!
At VerriBerri, we’re strong believers in every business having access to good marketing. This process is all about spreading your brands message and promoting the products/services you provide. In other words, it’s vital to the success of your company! As a professional marketing agency, it’s our job to help you to find your feet and make some noise within your industry. Having specialised in marketing since 2009, we have been able to hone our skills, allowing us to grow and diversify our list of services as we go. Within the organisation, we now have specialists covering every area of the marketing landscape, leaving no stone unturned. We can help you with…
- Social media marketing (SMM)
- Event planning and management
- Public relations (PR)
- Influencer and affiliate marketing
- Crisis management and internal communications
- Graphic design and website development
- Search engine optimisation (SEO)
- Pay per click (PPC)
Is a marketing agency a must-have?
Although you may not need experts on hand for everything, when it comes to the more technical areas of our work, a professional agency is a must-have. We encourage our clients to see marketing for what it really is – an investment.
Although marketing certainly has its many advantages, building and implementing a comprehensive and lucrative strategy takes time. It’s a demanding project to say the least! We know that when you run your own business, free time doesn’t come around very often. What’s more, creativity isn’t a trait that’s instilled in all of us. If you’re struggling, outsourcing this task to an expert is definitely the way to go.
Contact our professional marketing agency
If you think that VerriBerri could be the perfect fit for your marketing project, we’d love the opportunity to chat! For more information on working with us or any of the services we have mentioned, contact us today! Click here to get in touch!