18 Dec Professional Marketing Help: How to choose the perfect marketeer for your project
Based in the heart of Essex, VerriBerri is an established and trusted agency providing businesses with professional marketing help. We have been supplying companies with strategy support since 2009, giving us the opportunity to work with a huge host of brands. From large fintech corporations to smaller independent shops, we have played a part in a wide mixture of projects. This paired with our multi-award-winning status means that you can be comfortable with our ability to deliver above what is expected of us!
Being the full-service agency that we are, we are able to provide a whole host of marketing solutions. Below is a non-extensive list of our specialisms…
- Public relations (PR)
- Crisis management
- Influencer marketing
- Internal communications
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media marketing
- Graphic design and branding
- Website development
- Event planning and management
Why it’s so important that you choose an agency carefully
When it comes to the hunt for professional marketing help, it’s important that you choose wisely.
It’s no secret that marketing support is going to cost you money. Whilst you can definitely keep this expenditure low, no business want’s to be throwing away cash unnecessarily. In order to avoid ending up in this situation, it’s important that you do your due diligence before handing over this responsibility to an agency. Get to know them and their values and look out for red flags too!
When you hire a specialist marketing agency, you are effectively trusting them with your entire business. Should a campaign be taken the wrong way, or the incorrect things are said, this could end up putting your reputation on the line. Serious damage to your brand image can be tricky to put right. This being said, choosing a credible agency is one way to avoid this risk.
Of course, there are plenty of other reasons you need to be careful with your decision. Like with any big business decision, you need to spend time considering what is best for your brand. Additionally, you also need to look at which firms aligns best with your values and beliefs.
Characteristics you need to be on the lookout for
Of course, you shouldn’t let the above reasons put you off hiring a marketing agency altogether. Investing in your strategy is one of the most important components of business development and will add value to your brand in more ways than one. For example, a strong campaign can build your reputation, improve your visibility, and help you on your way to becoming a market leader.
So that you know what to be on the lookout for, our team have put together a list of key characteristics that every credible agency should hold…
One of the most important things to look out for is a willingness to understand. Just like with any business relationship, it’s important that your chosen marketing agency understand your brand and your aspirations for the future. Further, that they know your product/service(s) inside and out. Afterall, you can’t sell more of something you don’t understand!
At VerriBerri, we take our time to get to know all the brands we work with. Once we have been able to gather a good understanding of who you are, we are then able to allocate your project to the right team members. Each member of our workforce has their strengths and it’s important to us that we align you correctly. From here, you will then be given a main point of contact and project manager.
When placing trust in the hands of an outside firm, it’s important that you are kept in the loop. Regular communication isn’t too much to ask for from those who are providing your business with professional marketing help. If they are doing a good job, they shouldn’t want to hide it from you!
At VerriBerri, we believe that it is important for our clients to see our progress and just how their money is being spent. Afterall, transparency is the key to any successful business relationship. The last thing we want is for any client to end up disappointed in the service we have provided. It is for this reason that we produce monthly reports that break down what we have achieved, how we plan to improve, and where our time has been spent. Additionally, we are always available via email, phone, or WhatsApp too. You call, we answer!
Fair contract terms
When it comes to professional marketing help, lots of providers will usually try and tie you into long contracts. These can be anywhere from a year to 18 months, sometimes even longer! With the economy changing daily, it’s no wonder that entering an agreement this long is so daunting. When choosing an agency, it’s important that you choose a team who can offer fair and more flexible contract terms.
At VerriBerri, we are huge believers in the well-known saying ‘the proof is in the pudding.’ It is for this reason exactly that we limit all of our contracts to a minimum of 6 months. When you work with us, we can provide better flexibility than many other agencies, giving you greater freedom.
Last but by no means least, it also pays to choose a marketing firm that are forward-thinking. In order to stand out, you can’t be afraid of being different and trying new things. This means that when it comes to marketing, you need to be daring (within reason of course!)
At VerriBerri, we like to think that we have constructed an environment where everyone’s ideas are welcome. With the entire team being so close-knit, we are always available to help one another with brainstorming. As a team of young and imaginative individuals, fresh ideas are in constant supply (just as our tagline would suggest!)
Contact our team today!
If professional marketing help is something you’re looking for as we go into the New Year, we’d love to get involved! For more information or to schedule an introductory call, get in touch today! You can reach us on 01376 386 850 or by clicking here!