5 reasons you need professional SEO services in the UK

VerriBerri Marketing and PR Essex: how to broaden your target audience

5 reasons you need professional SEO services in the UK

Professional SEO services in the UK can be offered by agencies to help improve the SEO of your website. VerriBerri, a digital marketing agency based in Essex, are one of those companies. We can help you improve your online presence and boost your SERP ranking. This can help your business compete within your market. Some may not see the need to use professional SEO services, but we disagree. Here are our top 5 reasons to hand your SEO over to professionals!

1. Experience 

Can SEO be done in house? Of course it can, but it’s worth noting that it’s not something that can be learnt overnight. Mastering SEO takes years of analysing the algorithm and first-hand experience experimenting with what works and what doesn’t. Those who provide professional SEO services in the UK have the correct knowledge and understanding of dealing with SEO. People like our team at VerriBerri know how to streamline your website. We have been lucky enough to work with clients across the world for over the last decade and have successfully help them to adapt their website using our SEO experience. 

2. It can take time 

SEO can’t be learnt overnight; it can take some time to wrap your head around. As a business, you might not have the right amount of time to focus on the SEO value of your content. On top of that, the algorithm is constantly changing. It can change up to 600 times a year. Minor updates might not make a difference, but the larger ones will, and if you are not keeping on top of this changes, your site ranking will suffer. A professional team can work behind the scenes to ensure you never slip below where you should be. 

3. You need to produce quality content 

Not everyone has a way with words, no matter how much we might think we do. Delivering high quality content can be a challenge, particularly if writing does not come naturally to you. 65% of people struggle to produce content consistently to a high standard. Add SEO requirements into the mix, and some people find it impossible. The content you create for your website must be engaging and relevant. 

Essex Marketing agency team members

Our professional SEO services agency in the UK can help to identity your target audience and produce a list of target keywords for your content. This will ensure what is written isn’t just being written for the sake of it. The keywords that you identify should be included within your blogs and, if done correctly, your website will rank higher on the SERP for those words. When our content team writes your blogs, we will focus on one keyword per blog. It will be spread throughout the content to ensure we avoid keyword stuffing. Keyword stuffing is when a keyword or phrase is included within the blog too frequently.

When read aloud, blogs that are guilty of this will sound unnatural and may be hard to read. If you are not familiar with SEO, it can be easy to fall into the keyword stuffing trap. Many people believe that the more a keyword is included in a piece of content, the more likely it will rank higher – this is not the case. Google will penalise websites for this, ranking them lower on the SERP. 

One area of SEO that can get overlooked when your it is done in house is link building. This particular tactic of optimisation can be difficult to achieve, however, the results for the visibility of your website and SEO value are significantly high. This is your chance to draw in readers form other websites. Link building is achieved through PR. You gain backlinks within articles on other websites. Google will see this as a sign that other people find your content useful and will recommend it higher on the SERP. As a search engine, Google’s main function is to assist the user. Any website it thinks can help achieve this, will be recommended near the start of the results. 

Any links you gain must be good links. The host site should have a domain authority between 60-100. If the host site doesn’t have this, Google will class it as a spammy link. You will need to contact the website to request the link be removed so it can’t damage your SEO value. It can be hard to keep on top of the spammy links, so let a provider of professional SEO services in the UK do it for you. The team at VerriBerri can clean up those links before any damage is done and carefully monitor any incoming links to ensure they are beneficial. 

5. SEO tools 

Leisure centre website design and SEO Essex

On top of executing SEO strategies, you need a way to keep track of your progress. This requires specialised SEO tools. Some of these are free and others you have to pay for. It is likely that companies offering SEO services already have access to the premium versions of these tools. These platforms help with keeping track of keyword positioning, content writing, backlink monitoring and analysing competitors positioning and keywords. Here at VerriBerri, we use SEMrush to track these figures. At the end of each month, we send over a report to you so you can view your progress. We will work with you to identify any keywords you want to be ranking higher for, and we will adjust any further content accordingly. 

Contact VerriBerri today! 

VerriBerri provide professional SEO services in the UK. Using their expertise and experience of the algorithm, our team can streamline your website for SEO purposes. 

On top of our SEO services, we also offer other digital marketing services including: 

If you think you brand could benefit from any of the above services, get in touch with our team today or call us on 01376 386 850 today – we would love to hear from you!