01 Jun Public Relations Company In Essex
The Lowdown On Event Management From Our Public Relations Company In Essex
There are many different event types in the world that can be used for the purposes of your brand’s marketing. From workshops to seminars; from launch events to awards ceremonies; you can leverage any kind of event to your brand’s advantage if you know how to properly go about it. Conducting any kind of event requires extensive planning and management, however. Events, good events at least, aren’t just things you can throw together at a moment’s notice. The team here at VerriBerri, a leading public relations company in Essex, wanted to talk about some of the key features in carrying out a successful event; both in the sense of on-the-day success, but also in terms of the positives gained from it in the long term as well.
Planning, Planning And More Planning
Have you ever heard the phrase ‘practice makes perfect’? Of course you have! Sayings don’t tend to become sayings unless they’re grounded in some kind of truth or reality. You should be planning your event months in advance, preferably. The longer you plan your event, the more likely you are to spot potential oversights. No plan is infallible, no matter how good you think it is.
Giving yourself the time to look and re-look over your event plan, then look over it once more, means you’re going to spot mistakes, logistical flaws and red flags early. This means you can mitigate these risks well in advance rather than have to firefight and douse problems on the day of the event itself. As a public relations company in Essex, if we had one main tip to take from this blog, it would be this. If you leave things to the last minute, things will invariably go awry. Put in the groundwork, on the other hand, and your event is more likely to go off without a hitch.
Having A Goal Is Good, Being Flexible Is Better
Unfortunately, even when you do put in the appropriate planning, things can often still go wrong. Usually this happens due to variables completely out of your hands as an organiser. The companies you’ve hired to do catering, for example, may have a breakdown on the motorway or the children’s entertainer ends up coming down with a bout of heavy flu. Whatever the reason, you’re suddenly placed in a bit of a pickle as the event host. In these situations, it’s essential that you keep a calm head under pressure. Rather than bury your head in the sand or make knee-jerk decisions like cancelling the event, look to think laterally and find more abstract solutions.
There’ll inevitably be some compromise involved but people are generally much more understanding to things like this than you might first imagine! Our public relations company in Essex has heard many tales from clients which could’ve turned into disasters for their brands, that they have turned around and managed to still put on a solid event. So, the next key tip would be adaptability and versatility. And as always with events, expect the unexpected.
Get As Much Content As You Can From The Event
How you present the event after the fact is arguably as important as the event itself. Throughout the event you should be getting as much content as possible to put out on platforms like Instagram, in the future. The importance of content in today’s marketing world cannot be overstated. It’s imperative for any brand seeking major growth to utilise varied and high-quality content. As a marketing and PR firm, one of the things we’re most met with is a client’s lack of original content.
Prior to coming to us, their social channels have all too often relied on stock images which, whilst doing the job, don’t come close to comparing the value stemming from original content. This extends beyond social media channels as well. The SEO value derived from using original content on your website, rather than images recycled throughout the internet, is far, far greater. Whilst you can obviously hire a professional photographer if you’re able, the quality of smartphone cameras these days means you can still get heaps of content yourself if you’re working on a tight budget!
Stick To Your Values As A Brand
No matter how serious an event you’re running, remember to be your brand’s best authentic self. If you’re having a formal soiree as a fundraiser, that doesn’t mean you can’t still have fun with it if that’s the tone that most accurately conveys you and your brand. Nothing comes across worse at an event than a brand trying to be something they’re not; it’s incredibly transparent and, at its worst, patronising to the people attending.
The chances are they’ll be at your brand’s event for your brand, not some false, pretentious version of it. On the flipside, if people are expecting slick, corporate professionalism from your company, then coming out with a tight-five stand-up comedy set probably isn’t the best idea, either.
It’s about knowing your tone, having a deep-rooted understanding of your brand and what you stand for. In this way, events often force your brand to become more introspective, helping you pin down your brand’s core, and this is by no means a bad thing.
Running a good event can prove a huge boon for your brand’s marketing successes. But this is only the case if you do it right. We’ve seen so many brands attempt and fail with their events, and usually it’s been down to those rectifiable things, like planning from an earlier stage. There’s no harm in admitting that running an event may not be your strong suit, and if this is the case seeking help is the most sensible option. So, if you’d like to find out more about our public relations company in Essex and the events services that we offer, then get in touch! Contact VerriBerri today on 01376 386 850. We’d be delighted to take on your event, whether it be a launch event or otherwise!