When it comes to looking for a rebranding agency, it is important you choose wisely. Your brand image is a vital clog in your business’s success, and you don’t want just anyone tampering with it. Like all aspects of marketing, you need a team you can trust.
At VerriBerri, we are an established marketing agency with over 12 years’ experience specialising in graphic design. We have been responsible for the branding and rebranding of a varied portfolio of clients covering thousands of different industries. During this time, we have been awarded multiple accolades that prove tribute to our hard work. Something we’re never shy in boasting about.
Want to understand branding and rebranding a little more? Keep reading!
What is Branding and Why Is It Important?
When most people think of branding, their minds immediately hone in on logos. In actual fact, your image is constructed of much more than that. From your tagline to your tone of voice, branding covers every single element. Essentially, it is the face of your business.
Branding is a vital part of your business for a number of different reasons. Firstly, it’s how people remember you, and what’s more important than that? As humans, many of us are creatures of habit. We’ll go to the supermarket, pick all the same brands and press the repeat button. We like familiarity. The more someone sees your brand, the more comfortable they will become with supporting you. Secondly, your image is what sets you apart from others.
As a rebranding agency, it is our job to give your business a touch of individuality. All too often, companies see what their competitors are doing and decide to follow. Take it from our rebranding agency, this is an incredibly dangerous game and not one you want to be playing. Instead, it’s always best to use branding to your advantage and create an image that makes you stand out.
The In’s and Out’s of Branding Guidelines
In short, brand guidelines is a document created when branding or rebranding takes place. Your image should be consistent across all platforms, from your email marketing, right the way through to your Facebook banner and this helps you do this. Your guidelines should include your:
- Brands History (vision, mission statement, personality and key values.)
- Logo Variations
- Colour Palette
- Typography (fonts)
As a rebranding agency, it is our job to produce this document for you once your design has been completed. The idea is that you can give your branding guidelines to anyone, and everyone will remain on the same page when it comes to uniformity.
Common Reasons Why Businesses Rebrand
There are countless reasons as to why a business may be considering a rebrand. In actual fact, this is a more common occurrence than you may at first think. For example, if a business has been taken over, or restructuring has taken place, the new ‘top dog’ may want to put their own stamp on things. Similarly, your business may look very different now to what it once did when the original branding was designed. I.e., you may have a different calibre of clients to what you once did, or you may be looking to reinforce individuality in a now saturated market.
So many businesses shy away from revamping their image. Our rebranding agency gets it, change can be scary. However, if your current design is looking tired, this could end up doing more harm than good. It could be time you consider taking the leap of faith.
Rebrand or Refresh?
In some instances, your image may not need a complete re-do. There is no point fixing something that isn’t broken. What you may need, however, is a quick refresh.
Rebranding is vastly about repositioning yourself in the market. In other words, you’re saying goodbye to everything from your current brand and starting fresh. Meanwhile, a refresh usually signifies cosmetic changes that can, when well executed, have a really powerful impact.
Not sure what your business needs? That’s what our rebranding agency is here for! We would be more than happy to take a look and offer our expert advice!
Why You Need an Agency
Realistically, if you haven’t got an eye for design, you’re going to struggle without utilising an agency. There is a lot more to rebranding than you may at first think. As graphic design experts, we are highly skilled and experienced in what we do. What’s more, we also have the time to dedicate to your project, something you may struggle to find.
In addition, with our marketing background, we have a solid insight into consumer behaviour. This means that we know exactly what your audience are drawn too and what they want to see. With our professional knowledge, we can help you climb the ladder, aiding you in establishing more authority in your market.
Where To Go Next…
There is a no denying that a complete rebrand is going to be a risk. We won’t lie to you. However, you can certainly minimise this risk by investing time into your marketing strategy.
At our rebranding agency, our knowledge spans far further than graphic design. As we gave mention to earlier, we come from a marketing background. Should you want us too, we can also aid with other areas to give your brand a boost. Whether it be gathering press opportunities, managing your social media or driving more traffic to your site, we have the skillset to deliver.
You can see our list of core services below:
- Graphic Design (Obviously!)
- Search Engine Marketing (SEO & PPC)
- Public Relations (PR)
- Crisis Communications
- Social Media Marketing
- Event Management
Contact Our Rebranding Agency
Realistically, if you’re looking to evolve and develop your image, you’re going to be miles better off working with professional graphic designers. If working with our rebranding agency is something you’d like to know more about, why not get in touch? You can reach us by calling 01376 386 850. Alternatively, just click here! We can’t wait to hear from you!