06 May Reputation Management Agency
How Can A Reputation Management Agency Help Your Business?
The instant nature of today’s world means that reputations are much easier torn apart than they are built up. It’s easy to feel perennially on edge as a business; worried that the slightest move may lead to backlash in some form or another, even if you’ve done nothing wrong. We seem to have lost the art of debate and well-mannered discourse that used to be so prominent. Instead, we’ve devolved into an us against them society.
Everything has become more fundamental, more black and white. This is why it can be so hard to position yourself anywhere in between as a business. If you do, you’re met with flak from both sides! It seems like you can’t catch a break. Well, that’s where a reputation management agency comes in. The team here at VerriBerri, an agency focused on building and maintaining brand reputations; wanted to jot down their thoughts on what it is about an agency that makes it so beneficial to a company’s reputation.
Taking The Time So You Don’t Have To
If your brand promotes anything even remotely contentious; then you’re going to have to be prepared to cop some loud noise coming your way. There’s nothing wrong with this and most well-established businesses know that it’s simply part of running a company. Dealing with these articles, social media users and other industry professionals is incredibly time-consuming, however. It leaches your time away and prevents you from focusing on the areas of the business that really need your time and energy.
The team at a reputation management agency can handle all enquiries and diffuse any potential situations before they blow up. Nine times out of ten, when a brand is damaged; it could easily have been mitigated had the situation only been managed better. People are quick to anger when it’s their business on the line, but a cool head is what’s required; not a red mist. A reputation management agency is experienced of seeing things objectively in highly pressurised, time-sensitive situations. This phlegmatic approach is exactly what’s needed to avoid fuelling fires.
One Step Ahead
One of the main reasons that businesses find themselves in sticky situations is that they lack foresight. Or rather, they lack different perspectives. Charging full steam ahead may seem like the perfect thing to do in your eyes, but have you considered how it will go down with the public? Amongst others, a reputation management agency’s remit is to brainstorm and offer different perspectives.
They provide a sounding board. This is often all that’s needed. Objectivity is something missing from many businesses and yet it’s an external voice that can offer provide the difference between success and failure as a company.
How Can Reputation Be Managed?
So, how can you actively manage a brand or company’s reputation? Most importantly, it’s about continually building positivity around you wherever possible. That way, should you ever experience any knocks or setbacks, in terms of your brand, then the damage caused is much less significant. You build this positivity through disciplines such as PR. It is the job of a PR department to secure positive press for your business. They do this through securing articles and editorials in magazines, newspapers, podcasts and other media publications (both print and online).
PR teams can either work on more mainstream publications such as the tabloid press and national newspapers, or they can work on industry-driven B2B publications. They can also provide coverage in a mixture of the two. This all helps add to clad your business with more positive armour that can be used to bat back against any incoming damage. Any reputation management agency worth their salt will have an in-house PR department to help churn out this brand coverage.
A reputation management agency can also offer social media management. All it takes is one misplaced tweet for all hell to break loose. Even if you delete it; the chances are screenshots will already exist and it will be online. A constant reminder of one slip up.
It’s not a risk worth taking and outsourcing the management of your social media accounts helps make sure this never happens. This means all aspects. So, they’ll not only deal with comments and enquiries from the public, but they’ll also schedule and publish content for greater consistency, something that’s very important in social media circles. Your business is therefore killing two birds with one immaculately polished stone.
A Human Touch
Finally, an agency can offer you support, an intangible metric that proves invaluable for a company. The business road is an arduous one with many hurdles along the way. For every supportive customer, there are a number of ill-willed parties trying to bring you down at the same time. It can be draining, it can be incredibly hard.
Just knowing that someone with you looking out for you can provide a real confidence boost; and a confident company, more often than not, is a successful one. There’s so much competition out there in the business world. Everywhere you look will be another four or five competitors in exactly the same position. An agency won’t let that happen, and that’s a promise.
As a business, you don’t ever want to find yourself in a situation that requires reputation rebuilding. It’s time-consuming, expensive and, frankly, just a heck of a lot of hassle. That’s why it’s always better to maintain and keep an active handle on the perception of your brand amongst the public and industry alike. So, if you’d like to find out more about our reputation management agency, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to protect your brand the way that it deserves.