11 Aug Reputation Management Agency
Reputation Management Agency in Essex – Working across the UK.
We all care about how people see us, it’s human nature. If someone thinks something terrible abut you; you’d be upset, wouldn’t you? It’s the same for your business. If someone leaves a bad review, or speaks negatively about your service, it will frustrate the living daylights out of you, especially if it’s untrue.
That’s why reputation management is fundamental in every single business. Ultimately, it’s how potential clients are going to see your business and is therefore it’s extremely important for businesses to both obtain and manage online reviews and customer satisfaction.
Here at VerriBerri, we are a reputation management agency. Not only do we care about how others see us; and see our clients; but we always ensure our clients are satisfied with the service that we provide to them. We’re going to outline some of the reasons why you should be aware of reputation management, and how it can affect the performance of your business!
BETTER SEO RANKING
Search Engine Optimisation… SEO… Search Engine Optimisation. We just can’t say it enough! Your ranking on web platforms such as Google and Yahoo have a direct relation to the success of your business. Nobody wants to search through to page 7 to find your company, that will create a bad brand image!
Online reviews can have a massive impact on SEO as not only do algorithms know that customers hold a huge value on the online reviews; but furthermore, a bad article written about you can rank highly and potential customers can see it!. That’s why it’s so important for businesses to respond to online reviews and deal with its reputation. More awareness of your reviews and engaging digitally with customers will be rewarded with increasing SEO visibility – simple as!
This is a key marketing tool for every business out there. If your business has a negative reputation, or there’s recent reviews saying that your business is unprofessional or poor quality, you need to deal with them. You can’t just delete them; they’re online now for people to see. That’s why you must respond and offer your apologies that they feel this way. Respond to the reviews and mention things such as:
- I’m so sorry you feel this way, could you please contact us on (insert number or email) so we can discuss this further?
- We have a high standard of quality here and hate when customers encounter a bad experience….
- We would love to rectify this issue, please can…
Every business and review are different of course, which is why you need to tailor your response accordingly. Through doing this, you’re going to look organised and that you truly care about your customers (which you should, anyway!). Every company, whether small or large, should remember this. You might own for example the most popular company in trainers out there; that doesn’t mean you should become complacent!
Gain customer trust and credibility
Online reviews and word-of-mouth can be one of the most powerful things in gaining the confidence of potential customers. This is what lays the foundations to any customer purchasing or using your business. Being trustworthy and credible will mean that customers are more likely to share this information or use your business as a recommendation. Everyone is in one of those community pages on Facebook, let’s not lie! Every day someone asks for a recommendation of some sort, so let it be you!
Reputation management is what leads you to this point. Ensuring you’re keeping a high profile and regularly checking reviews is what will drive more customers to your business. It’s what ultimately identifies your brand, because so many customers trust what they read online! A good reputation means that your business is more credible than your competition. You want to be best!
Working with a reputation management agency is one of the most effective ways to promote a positive online presence. You will realise what customers don’t want in a business and this will give you the opportunity to perform the changes and improvements needed to better your reputation. Work competitors to your advantage; see what customers were disappointed with in their company and ensure you don’t make the same mistakes! According to a study conducted by the Harvard Business School, companies that were ranking higher on Google received a higher revenue of between 5-9%.
Regardless of whether your company is the best, or incredibly trustworthy; it doesn’t make you invisible to trolling. In this day and age, trolling has become a huge problem for businesses, with competitors creating fake rumours to harm your business. If these malicious posts aren’t corrected immediately and accordingly, your company’s reputation can take a beating! A reputation management agency can handle false information and therefore mitigate any chance of your business’ reputation being harmed.
Contact Our Reputation Management Agency Today
In current times, we know how easy it is to receive hate for sometimes no reason, especially on the internet. Regardless of how good your business is, it won’t make you hidden from fake reviews. Reputation management is crucial for the upkeeping of your business. It’s not only needed for monitoring problems but also a great way to demonstrate your skills in customer service and satisfaction.
Your business needs to brand itself – make sure you’re doing everything you can to create a positive image. So, if you’d like to find out more information about our reputation management agency, then get in touch! You can contact us on 01376 386 850, or just click here. We can discuss with you what we can do for your business and bring you that online presence that your business deserves!