28 May Restaurant Marketing
As COVID restrictions slowly begin to diminish, restaurant marketing has never been so critical. To say that 2020 was tough would be an understatement, especially when it comes to the hospitality industry. Strong marketing will help support you in the coming weeks as you begin to reopen further. What’s more, getting a good strategy in place will make for a more secure future.
At VerriBerri, marketing is in our blood. We help companies across every industry, no matter where they are in the world. With our wealth of experience and a rapidly growing, passionate team, we are well geared to take on any project, no matter the size. For more information on what we do, carry on reading!
Marketing Statistics You Need to Know
- Of all online interactions, 93% of these start with a search engine.
- Google’s receive 77,000 searches every second.
- Social media users spend a total of 142 minutes on platforms each day.
- 54% of social media users utilise various content platforms to research products and services before making a purchase.
- Earned media is preferred over traditional advertisement by 92% of consumers.
- 70% of millennials trust what influencers have to say and will take their recommendations into consideration when making a purchase.
Social Media Marketing and Management
Over half of the entire population (58.11%) actively use social media in one form or another. With this in mind, businesses simply cannot afford to be missing out on this massive exposure opportunity.
Something lots of businesses struggle with is juggling the management of too many different platforms. You cannot be everywhere. What is more important, however, is that you are sharing content where the bulk of your audience spend their time. When it comes to restaurant marketing specifically, the most commonly used platforms include Instagram and Facebook.
In order to get individuals to take any notice of your content, it needs to be imaginative and unique. Typically, humans consume an abundance of online media each day. This means that the chances of someone scrolling past your posts is high, unless you work hard on making these captivating.
As a professional agency, it is our job to keep your feed diverse and innovative. We can help you to create a wide range of content, whether this be photos, videos or branded graphics. In addition, we can help you grow your following organically, building better awareness of your establishment.
Search Engine Marketing
The restaurant industry is extremely oversaturated, making it tricky to establish your place within the market. With high demand expected for eating out in the coming weeks, don’t hold yourself back by remaining undiscoverable.
Search engine marketing (SMM) is an effective process that aims to improve how your site positions under certain key terms. In other words, this technique ensures that you are ranking as high as possible when people search for nearby eateries. Naturally, this will mean a higher click through rate (CTR), boosting your websites overall footfall. As you can imagine, SMM offers businesses invaluable exposure.
In order to take full advantage of search engine marketing, a professional and experienced team is vital. When you work with VerriBerri, we can help you to implement this technique in the form of SEO or PPC. We will aid you in identifying the best route for your business, keeping your site visible for all to see.
Digital PR is certainly one of the largest areas of online marketing. For non-experts, this can seem incredibly daunting, and you may be wondering where to even start with your communications plan. If this is the case, our experts have got your back!
When it comes to the hospitality industry, we would usually recommend a mixture of both press and influencer campaigning. Obviously, it goes without saying that marketing is subjective, so this may not be the best approach for everyone. When you work with us, we are able to give more tailored advice on the best course of action. Moreover, we will help you seek and manage these opportunities.
In addition to the above, our team are always on standby to assist you in a crisis. Regardless of what you do, there is always going to be the potential for something to go wrong. This could be as simple as a poor review left online. Living in such a digital world, it is far easier for negativity around your brand to go viral. As experts in restaurant marketing, we can help you mitigate and manage these situations, providing better security for your hard-earned reputation.
How You Can Support Your Marketing
One of the best ways you can support your marketing efforts is through your branding. Your restaurants image is what makes you distinguishable and this helps customers to remember you. This is something that should stay consistent through your marketing, so it is important this is well executed. If you think you may require a rebrand, or refresh, VerriBerri have an entire team dedicated to this area.
Furthermore, your website is often one of the first interactions someone may have with your business. It is crucial this is aesthetic but also, easy to navigate and fully functional too. This should provide an honest reflection of your brand values and should clearly explain what it is that you offer.
Currently without a website altogether? Not sure your present site is hitting the spot? We will work with you to get you where you need to be. Helping your business to work at a fuller capacity along the way.
Contact Our Restaurant Marketing Agency
Marketing is a demanding process, no matter your industry. Finding time isn’t easy when you run a business, and creative ideation doesn’t come naturally to us all. Two things that are essential when it comes to effective restaurant marketing. If you are struggling to stay consistent, it may be time you consider reaching out to the professionals.
If your marketing strategy is in desperate need of a revamp, why not get in touch? You can contact a member of our team today by clicking here!