28 Feb Search Engine Marketing Agency: Choosing the Right Option for You
In case you are unfamiliar with us, VerriBerri are a multi-award-winning search engine marketing agency. This means that we help businesses to improve their site health and boost their visibility on Google. In a world with such a wide variety of information, making sure you are discoverable is vital. Arguably, without some form of search engine marketing, your website will become redundant.
At VerriBerri, we never leave a job half-done. As a full-service firm, we can assist with all your other marketing needs too. Our team are multi-skilled; meaning we are able to operate a full turn-key service should you wish. We value our clients and are dedicated to giving brands the attention they deserve. As our search engine marketing agency grows, we hope to diversify our services even further. The solutions we currently have available include:
- Social Media Management
- Public and Media Relations
- Crisis Management
- Event Management
- Internal Communications
- Graphic Design,
- Web Development
- Business Development
What Is SEO?
SEO is an anagram standing for ‘search engine optimisation.’ This is the process in which a website is developed to meet more of the Google algorithms criteria. When executed well, the end goal of SEO is to rank better on the search engine results page (SERP.)
Some of the ways you can become more favourable is through keyword use, optimising your site for mobiles, quickening your loading speed, and generating back links.
The Benefits of SEO
One of the biggest benefits of SEO is that is has no direct costs. In theory, you could carry out SEO without paying a penny whereas PPC can become costly. Despite this, it is important to realise that SEO does usually come with indirect costs. Due to the level of skill needed, the majority of brands will need to outsource this task to specialists. Regardless, ROI is extremely high.
Another benefit of organic SEO is that it can help a brand to build their credibility. Google is such a popular search engine that we have now even coined the phrase ‘Google it.’ In fact, Bing only accounts for 6.84% of global search engine traffic. Meanwhile, Google sits comfortably at 85.86%. As a trusted information source, when Google promotes your website, their credibility rubs off on your brand. This can have a huge bearing on your overall reputation.
Finally, SEO helps you to increase your click through rate (CTR.) This refers to the amount of people who click onto to your website. In other words, SEO helps drive your website traffic. The higher you rank, the more this will increase, leading to more sales and eventually, higher profits. Of course, your website does also need to be playing its part. SEO is responsible for bringing people to your site, but you then need to convert these clicks to sales.
What Is PPC?
PPC stands for ‘pay per click.’ Essentially, this is where businesses pay to rank for certain keywords or phrases. In other words, they identify popular searches that are relevant to their company and then pay to appear higher than their competitors. These are the results you often see at the top of the SERP that have ‘ad’ next to them.
The Benefits of PPC
One of the reasons businesses love PPC is simply due to how quickly it gets to work. Realistically, all you need to invest time into is setting up the campaign. Once this has been done, you’re likely to see quick results. Given that we are often impatient, this is likely to be rather appealing. It is important, however, to note that clicks coming from PPC campaigns can often be lower in quality as the search intent is often not a high.
Another of the positives associated with PPC is that these campaigns only require a low level of skill. Whilst SEO is almost impossible to do on your own, PPC can be set up without lots of prior experience. In addition, businesses often favour PPC as you do not need to pay upfront. As the name suggests, you pay per click.
Which Is Better?
As a search engine marketing agency, we’re often asked which method is the better to adopt. Whilst they both have their positives; organic SEO is definitely a better long-term strategy. Moreover, it sometimes pays to be patient. We understand it can sometimes be a lengthy process; however, building your organic ranking is always worth it. Regardless, this does not mean PPC is not still effective in building brand awareness.
Before taking any leap of faith, it’s important you do your research. As time goes on, people are becoming more and more averse to advertisements. Research suggests that under 10% of people are willing to click on paid adverts. With this in mind, seeing the word ‘ad’ next to a search engine result can be off-putting. Of course, this depends entirely on your audience but nonetheless, is another thing to bear in mind.
Realistically, your course of action is always going to differentiate from the next business. Which you choose to implement depends on a range of factors including budget, target segment and industry. All in all, there is nothing wrong with either strategy; however, it is all about finding which is the best fit for you. On occasion, companies may even choose to use both solutions. For more tailored advice, our search engine marketing agency would be happy to lend a helping hand.
Contact Our Search Engine Marketing Agency
At VerriBerri, we truly believe our team are an unstoppable force. We have assisted a huge array of businesses covering a range of industries. Within our portfolio, we have even helped a FTSE 100 client with their SEO. A project that was certainly no picnic in the park.
If you’re looking to secure your future and boost your websites ROI, why not implement search engine marketing? In addition to driving more traffic to your site, these methods can also help support the rest of your strategy. To speak to our professionals, click here or call us on 01376 386 850.