Search Engine Marketing Specialists: Everything You Need to Know

Essex marketing office

Search Engine Marketing Specialists: Everything You Need to Know

At VerriBerri, we are home to an elite team of search engine marketing specialists. We work with businesses, both big and small, to help them operate at a fuller capacity. What’s more, we aid organisations in climbing to the forefront of their industry.

Our team have over 12 years of experience and our portfolio covers a wide range of industries, including a FTSE 100 company. From the fintech sector, right the way through to hospitality, construction and beauty, there is no limit to who we can help. Further, we also operate globally!

In addition, our agency is a full-service firm with departments covering your every need. If you are looking for a turn-key approach to marketing, this is definitely something we can accommodate. Our list of core services can be found below:

  • Search Engine Marketing (SEM)
  • Public Relations (PR)
  • Crisis Communications
  • Influencer and Affiliate Marketing
  • Social Media Marketing and Management
  • Graphic Design (Website development, branding/rebranding and packaging design)
  • Event Management

What Is Search Engine Marketing?

Search engine marketing is a digital marketing technique used to boost the discoverability of your website. This is an umbrella term covering two key techniques – search engine optimisation and pay per click. The aim of both techniques is to drive more traffic to your site. 

Let’s break this down further…

What is Search Engine Optimisation? 

We won’t lie, search engine optimisation (SEO), is a tricky process to wrap your head around. Keeping things short and sweet, this is an organic way of improving how you rank on the search engine results page (SERP.)

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Google, and other search engines, each have their own algorithms. This allows them to evaluate how helpful a website is going to be, and whether or not they should recommend it to their users. When your site is published, these engines send out what are known as ‘spiders.’  These robots crawl your website, looking to see how you fair in terms of meeting the algorithm criteria. This looks at a range of different things, for example, your sites loading speed. 

Once your website has been crawled, you are then given your position under key search terms that relate to your business. Essentially, the more boxes you tick, the more discoverable you are going to be to potential customers. Of course, the higher you rank, the more footfall you are going to experience on your website. 

What is Pay Per Click?

Pay per click (PPC), on the other hand, is a non-organic way to boost traffic to your site. This process involves paying for your positioning under a selection of keywords. These are the search results that appear at the top of the SERP with ‘ad’ marked next to them. 

In order for this to be affective, we first need to carry out intensive keyword research. From here, we are be able to grasp a fairly good understanding of what people search for when they are looking for your product/service. Once established, it is these keywords you are going to want to target.

Next steps include setting a budget and launching your campaigns. Through the help of Google ad manager, our search engine marketing specialists can closely monitor the success of your strategy. From here, we can make changes and additions where appropriate.

Which Is Better?

As search engine marketing specialists, we’re often asked which method is the best to use. In all honestly, it highly depends on what it is you’re trying to achieve. PPC is a great technique, providing almost instant results to anyone who is looking for a quick sale. This being said, however, it doesn’t offer much in terms of long-term strategy. Meanwhile, SEO is a slower process, but one that works on building a steady flow of traffic to your site.

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As experts, we encourage all of our clients to adopt an SEO strategy, whether this is working alone, or in conjunction with a PPC campaign. One of the biggest downfalls of pay per click is that as soon as you stop paying for this service, your results also stop. In comparison, SEO results are far longer lasting, providing they are well executed. 

The Benefits of Search Engine Marketing

Search engine marketing is easily one of the most lucrative marketing techniques a brand can include in their strategy. In fact, these techniques can bring value to your business in far more ways than one. Advantages include: 

  • Increased Traffic to Your Site
  • Lead Generation and Higher Sales
  • Better Brand Awareness and Recognition
  • Improved Brand Image and Credibility
  • Establishment Within Your Market

Do I Need Search Engine Marketing Specialists?

SEM is easily one of the most technical areas of marketing there is, and it’s a big responsibility. Your site health is a fragile thing, so it is important you get things right first time. This is no amateur task, and if your knowledge is limited, you’re going to need to bring in specialists to help. Frankly, there’s no room for error.

Even for those of you with understanding of SEO and PPC, it’s likely you’re going to struggle to find the time needed to execute these projects well. These processes can be a full-time job in their own right. Updates are constantly being made and progress needs to be carefully monitored to ensure you are on track. Realistically, this isn’t something you’re going to want to add your plate, especially if you are a business owner.   

In answer to your question, yes, you’re going to need search engine marketing specialists. Whilst the idea of additional costs may be hard to swallow at first, return on investment for SEM is incredibly high. It’ll be worth it, we promise!

Get In Touch

The bottom line is, if you want your website to be performing at its peak, SEM is the way forward. 

Interested in knowing more about working with our search engine marketing specialists? We would love to discuss how we can help! To contact a member of the team, just click here!